WELCOME TO THE BRAND ACADEMY
– the international university for brands
Creating added value through brands – that is what the Brand Academy’s training courses are designed to achieve. And it is precisely that which makes the Brand Academy a university which enables its graduates to start successfully in their careers and go far in them.
At the Brand Academy, you will learn from an international team of experienced professors, lecturers, experts and practitioners how to design, communicate, present and manage brands. You will learn in practical situations and in small seminar groups, guaranteeing intensive personal support.
Inspired by their fascination for big brands, a group of German and Chinese friends decided to found a university for branding in 2010.
They envisaged a place of education that unites and focuses on brand knowledge with a passion for brand stories – while not forgetting that education and creativity are two parts of one inseparable whole. A place that brings together cultures from the Eurasian region. It was this thinking which the university was born.
Categorised as a university of applied sciences, the Brand Academy overlooks the River Elbe in Hamburg – itself a city of brands. It is the first university to focus on brands – the central strategic success-factor in national and international businesses. Brands are exciting stories – and our students are the future authors of those stories.
The Brand Academy is a government-recognised private university offering internationally accredited Bachelor’s and Master’s degree courses.
We place great emphasis on a culture of creativity, curiosity and open-mindedness. Our university is a place of learning which combines scientific research and close collaboration with brand-name companies in Europe and Asia.
THE MISSION OF THE BRAND ACADEMY:
We investigate, develop and teach brands.
Application-oriented, interdisciplinary and practically-based – we teach the knowledge of brand management, design and communication, and we promote intercultural, targeted networking to help our students to develop personally during and after their studies.
THE VISION OF THE BRAND ACADEMY
International competence centre in the field of brands with a focus on Eurasia.
THE VALUES OF THE BRAND ACADEMY
The way we think and act is guided by a set of binding values:
- Professional excellence
We always adopt a positive attitude towards and value other people; respect and recognition are the basis for a pleasant and lively atmosphere of learning and working.
We promote internal and external dialogue between students, professors, lecturers and practical partners, and between different departments and different cultures. We gain new knowledge through exchange and by reflecting together.
We demand dedication, enthusiasm and discipline of our students so that they achieve the optimum learning experience. We care about more than just technical performance – we support each individual in their personal development.
We are guided by a willingness to give our best and to find new ways of tackling problems. We encourage our students so as to facilitate for them an efficient, successful course of studies and a promising professional future.
Students from many different countries work efficiently with us in their education, their research and their practical projects. This intercultural environment we have established provides our students with experience and expertise which aid them in their personal development and give them a decisive advantage in their professional lives.