IED – Istituto Europeo di Design Sao Paulo

We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities.

For professionals looking to broaden their knowledge or direct their careers to the promising area of ​​Branding, developing strategies, plans and actions to build, manage and communicate brand values, attributes and contents.

"Marks, not products," said journalist and writer Naomi Klein in the controversial "No Logo" as a way of criticizing what would then be the renaissance of marketing now as a form of product significance.... [-]

With an innovative approach, the post thinks the spaces strategically and integrally, valuing creativity, identity and uniqueness. The classes, of a practical nature, involve the participants in experiments, considering aspirations of clients and users.

Architects, designers and professionals who wish to deepen in the area of ​​projects for diverse spaces, that want to go well beyond well-known formulas of decoration, to embrace new practices in this newly regulated area and quite promising.

Course participants will enhance the understanding of all the factors that should be considered during the design and planning of the Interior projects, as well as be prepared to manage their execution in all phases.... [-]

O Strategic Design Is configured as a "big picture" understanding of society's demands, based on a new mindset and systemic vision, which redefines the approach to challenges, with a focus on identifying opportunities for action.

For professionals in various fields of knowledge and professional activity interested in the design thinking and its disruptive approach, with models capable of generating creative innovation and transform realities, whether in business or in causes.

Students will be introduced to new business models, supported by a creative, sustainable, responsible and collaborative vision, translating human values ​​and aspirations into viable solutions, with Design as a catalyst for the value creation process.... [-]

Success year after year in IED, this post offers different perspectives for the different fashion scenarios and promotes a market-oriented learning experience, with lectures and lectures given by renowned professionals in the industry and academia.

Professionals interested in deepening or directing their careers or potential entrepreneurs to the area of ​​Communication Management and Fashion Marketing, valuing their potentialities and approaching their profile of the most valued professionals.

The program presents the disciplines of Applied Marketing to Fashion, Lifestyle & Trends, Branding, Fashion Image, Design Management, Digital Communication, Channel Management, Strategic Marketing, Global Business, Thinking Design and Business Plan etc.... [-]

What was science fiction is gradually becoming a reality in human interactions, in human-machine interactions, and in interactions between machines. In the hyperconnected world, Interaction Design becomes one of the most promising professional fields.

Professionals from diverse areas interested in a global understanding of projects that involve interaction and that seek to master the skills, abilities and tools necessary to design, develop and implement end-to-end initiatives.

The axes that guide the powders are: UX (User Experience); Game Thinking; And Hypermedia. The participants will know the various approaches in the design stages, becoming apt for the elaboration of the most diverse human-centered interfaces.... [-]