Globalization and technology are changing everything, including the marketing industry. Innovation has reached the markets and competitors, which has given rise to new marketing and business management strategies. Therefore, a great update has been developed as far as new sales models are concerned. From this perspective, the Master in Marketing and Commercial Management was created, with which you will develop command and leadership skills and become the manager who generates value in any company.

At EAE Madrid we offer you the tools and knowledge that make you self-sufficient in a constantly changing technological scenario, and we train you so that you can face it and enjoy your professional adventure freely, in your own way, promoting the transformation of companies and the society.

Our Master in Innovation and Entrepreneurship is designed to prepare you for today’s digital world. By gaining in-depth insights into entrepreneurs and their businesses, you will be prepared for your entrepreneurial journey.

The Official Master in Electronic Commerce of UNIR prepares you to found your own startup or boost the sales of your company, anticipating the main opportunities generated by the current consumer: just in time shipments (JIT), Personalized customer experience, Shopper experience, Technologies search.

The Master in Electronic Commerce Management is an official title that prepares you to lead eCommerce creation projects, as well as understand and control the entire sales and optimization process of an already operating online business.

The Master in Digital Marketing and Electronic Commerce will provide you with the necessary knowledge to empower yourself in possible managerial roles at the Marketing and Digital Advertising level.

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow students to build strong knowledge in the areas of international commerce and marketing. The program focuses on preparing future business managers through the execution of various commercial and digital marketing missions in today's contemporary business environment and digital era.

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies.

The marketing and International Commerce program focus on marketing as a strategic managerial function that drives initiatives in delivering customer value with an international perspective approach grounded by Lithuanian and international experience. The program examines the fundamental and modern concepts in strategic marketing, corporate marketing, customer relationship management, international marketing, and international commerce. This combination allows for building the knowledge and skills necessary for critical, creative, and sustainable approaches to business in a globalizing world.

Develop a global, responsible and adaptable mindset and the skills to succeed with our Master of Commerce (Extension).

The Master in Digital Marketing and Electronic Commerce of EAE has been designed, among our distance masters, to respond to the demand of companies and organizations that need to have specialists in digital marketing.

The Master’s Degree course in Trade and Consumer Marketing was founded in 2005. It was the first Master in Marketing in Italy and was designed to provide specific training for the development of marketing strategies and commercial policies of manufacturing, retail, and service companies. It stems from the 50-year-old research activity of the Marketing Area at the University of Parma, a well-known “research school” in the field of retail, distribution and channel management.

The degree Program requires that a dissertation be submitted in a field of study selected from the fields covered in the honours degree.