Master in Business Development and Marketing

Equip yourself with the knowledge and skills to excel in the dynamic world of business with our Master’s programme Business Development and Marketing. You will get the tools necessary to start and develop companies in a fast-paced business world. This programme also comes with a unique possibility to choose a gaming track, focusing on the skills needed for the increasing gaming market.

About the programme

Companies and organisations are constantly seeking professionals who can contribute to their growth and help them reach their target audience effectively. By studying Business Development and Marketing, you develop skills that are in high demand, such as strategic planning, business model development, digital marketing, branding, sustainability, and relationship building. These skills make you a valuable asset to organisations, increasing your employability and career prospects. It also prepares you with valuable tools if you are looking to start your own business.

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This Master's programme provides you with a broad foundation within the fields of business development and marketing, alongside cutting-edge research. It gives you a unique possibility to choose between a general track and a gaming track depending on your specific interests.

During your studies, you will get opportunities to interact with companies in the region (for instance within the business incubator at Science Park Skövde), and to apply their knowledge in practical settings.

The Focus of Your Studies

The first semester starts with two courses providing you with fundamental knowledge in business development and marketing on an advanced level, after which you choose between the general business administration track and the track focusing on business development in the gaming sector.

In the general track, you learn how digitalisation and sustainability shape modern business development and marketing, whereas the gaming track equips you with specific knowledge of the gaming sector. The tracks jointly immerse in issues of strategic business development and marketing.

You will complete the programme with a degree project worth 15 credits.