MSc in Communication for Business, Media and Culture
Università Cattolica del Sacro Cuore
Key Information
Campus location
Milan, Italy
Languages
English
Study format
On-Campus
Duration
2 years
Pace
Full time
Tuition fees
Request info
Application deadline
09 May 2024
Earliest start date
Sep 2024
* Tuition fees depend on fiscal residency and range from € 3,800 to € 10,400
Introduction
The degree aims at training new professionals in understanding, analyzing, planning, and implementing actions and complex communication processes for companies specialized in producing and selling both products and services for communication companies and public and private institutions.
More specifically, graduates will develop the necessary knowledge, competencies, and skills to start their careers in communication, marketing, and management. They will be able to create media content about the actual context, design campaigns, and plan communication actions and events online and offline.
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Admissions
Scholarships and Funding
Non-European residents
Candidates can request the “UCSC International Scholarship” while filling out the online application.
The UCSC International Scholarship is an annual tuition fee reduction promoted by Università Cattolica to foster the access of international students to degree programs.
The discount covers about 37% of the total cost.
Applicants are notified of the award by email when they receive an offer for admission.
For the academic year 2022/23, the tuition fee applicable to students who receive the UCSC International Scholarship is € 6,050.
This scholarship is automatically extended from year to year for the normal duration of the degree program. Successful candidates must maintain full-time enrolment status to finish their degrees on time. Should the candidate not graduate on the expected date, all additional costs will be at the student’s expense.
If students receive other forms of financial aid (scholarships and accommodation offered by EDUCatt), the UCSC International Scholarship will not be awarded.
Curriculum
First-year
- Audaudiovisual media policies and new challenges for the cultural industries (8 ECTS)
- Data communication and society (with a tool for social research and data analysis) (8 ECTS)
- Data science for communication with pitching and public speaking (8 ECTS)
- Digital and soft skills (6 ECTS)
- General management and principles of accounting (8 ECTS)
- Marketing management and marketing planning (8 ECTS)
- Psychology of digital media with developmental psychology (8 ECTS)
- English for business (3 ECTS)
- Workshop: self-branding & job positioning (2 ECTS)
Second year
- Corporate communication and communication law (8 ECTS)
- Languages and creativity in media with brand entertainment (8 ECTS)
- Public humanities and cultural diplomacy (8 ECTS)
- Business marketing (with digital marketing project) (8 ECTS)
- Free choice exams (8 ECTS)
- Final dissertation (10 ECTS)
- Internship (10 ECTS)
- Workshop: thesis and dissertation (1 ECTS)
Program Outcome
Laurea Magistrale in Comunicazione per l'Impresa, i Media, le Organizzazioni Complesse
Total ECTs: 120
Career Opportunities
Graduates in Communication for Business, Media, and Culture can operate in the following areas:
- Marketing and communications departments of companies, institutions, associations, administrations
- Agencies
- Media centers
- Press and media
Students will develop the necessary knowledge, competencies, and skills to work in communication marketing and management. Among other professionals, the degree program trains graduates to become:
- Audience developer
- Communication manager
- Communication strategist
- Culture promoter
- Digital account
- Digital communications specialist
- Digital marketing specialist
- Events manager
- Media planner
- Media relator
- Project manager
- Public relator
- Social media manager
- Web analyst
- Web marketing specialist