University of East Anglia Faculty of Social Sciences

MSc Marketing and Management

The MSc Marketing and Management degree is offered as a 12 month, full-time intensive Master's programme designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.

Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector. One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.

Chartered Institute of Marketing

Our MSc Marketing and Management degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing.

Learning Outcomes

On completion of this course students will be able to:

• Contribute to the development of brands and their market places, through the ability to analyse markets and their behaviours
• Assess critically the relationship between organisations, their external context and their management process
• Review critically and apply creatively the body of knowledge relating to organisations, their external context and their management process
• Make informed judgements about the appropriate application of theory to managerial practice in relation to organisations, their external context and their management process
• Evaluate and recommend options for the improvement of managerial practice in relation to organisations, their external context and their management process
• Gain the knowledge, skills and confidence necessary to become a more effective manager by learning to integrate and align organisational processes, systems, and people to meet today's critical challenges and goals.

Entry Requirements

• Degree Subject: All subjects excluding Business (unless studied in a non-UK context)
• Degree Classification: Good 2.2 or equivalent

Entry Requirement

Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.

It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.