Double Degree Master in International Marketing of Innovation
Toulouse, France
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
24 Mar 2026
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 2,500 / per year *
STUDY FORMAT
On-Campus
* for all students regardless of their nationalities: Asian track: 5000€ for the two years , German track: 2500€ for the two years
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Introduction
Are you looking for an international career with a double degree?
Are you interested in designing and managing an international marketing business?
Do you see the need for acing digital skills topped with social media strategies?
Do you aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power?
Then the Double Degree in International Marketing of Innovation program at TSM is just for you.
What to expect?
The Master in International Marketing of Innovation is a full-time double degree over two years, entirely taught in English and designed for International and French university graduates.
This is a unique possibility for students to acquire an internationally recognized double Master's degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university.
Achieve two degrees in four semesters!
These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia and China's economic power.
Students who enroll in this International Marketing program complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.
- For the Asian track, they can choose between the Open University of Hong Kong, Tongji University in Shanghai, or Assumption University in Bangkok.
- For the German track, they study at Ingolstadt School of Management.
On completion of the dual degree, you will be able to:
- Design and manage innovation
- Include consumers in the process of open innovation and co-creation
- Develop international digital marketing and eCRM strategies
- Manage digital and social media communication strategies
- Apply data mining techniques to Big Data
- Use key performance indicators (KPIs) to optimize decision-making and profits
Student quotes
“TSM offers theoretical and more practical courses, such as group projects with international students to help real companies solve specific problematics. Those exchanges with international students and professionals are part of my best memories. I particularly liked the combination of different teaching methods in France and Germany with constant support from teachers and students alike. »
Camille Delpech - Double Degree - German Track with WFI Ingolstadt School of Management
Global Junior Manager at Henkel for Schwarzkopf Professional (Germany). 2023
Video
Admissions
Curriculum
Semester 1
Toulouse School of Management
- UE 01 - International Strategic Marketing, Market Analyses & Planning
- UE 02 - Digital marketing & Consumer Behaviour in the Digital World
- UE 03 - Innovation Management
- - Customer Engagement Management and Co-Creation
- - Technology Acceptance Management
- UE 04 - Customer Relationship Management & Sustainable Marketing
- UE 05 - Business Research Methodology
- UE 06 - Company Missions-International Study Tour
- UE 07 - Language (English for the Asian track or German for the German track) Comparison Asian/European Culture
- UE 08 - Professional Development Workshops
Semesters 2 and 3
Asian Track
- Hong Kong - The Open University of Hong Kong - Master of Business Administration (MBAF) May - December
- UE 01 - Strategic Management OR Strategy
- UE 02 - Applied Business Project
- UE 03 - Global immersion program
- UE 04 - International Management Strategy
- UE 05 - International marketing strategy
- UE 06 - Strategic Issues for Management in the Asia Pacific Region
- UE 01 - Strategic Management OR Strategy
- UE 02 - Applied Business Project
- UE 03 - Global immersion program
- UE 04 - International Management Strategy
- UE 05 - International marketing strategy
- UE 06 - Strategic Issues for Management in the Asia Pacific Region
- Shanghai - Tongji University Shanghai - Master of Science (MSc) Technology Economics and Management March - January
- UE 01 - Chinese as a Foreign Language
- UE 02 - Business Negotiation in China
- UE 03 - Survey of China - Chinese Culture
- UE 04 - Strategic Management & Entrepreneurship
- UE 05 - Advanced Management
- UE 06 - Big Data Analytics
- UE 07 - Managerial Economics in China
- UE 08 - Academic Norms for the Master thesis
- UE 09 - Academic Lectures for the Master thesis
- UE 01 - Chinese as a Foreign Language
- UE 02 - Business Negotiation in China
- UE 03 - Survey of China - Chinese Culture
- UE 04 - Strategic Management & Entrepreneurship
- UE 05 - Advanced Management
- UE 06 - Big Data Analytics
- UE 07 - Managerial Economics in China
- UE 08 - Academic Norms for the Master thesis
- UE 09 - Academic Lectures for the Master thesis
- Thailand - Assumption University Bangkok - Master of Business Administration (MBA) May - December
- UE 01 - Introduction to Quantitative Analyses
- UE 02 - Introduction to Management Information Systems
- UE 03 - Organizational Behaviour
- UE 04 - International Business Management
- UE 05 - International Marketing Management
- UE 06 - Managerial Accounting
- UE 07 - Managerial Economics
- UE 08 - Financial Management
- UE 09 - Operations Management
- UE 10 - Strategic Management
- UE 01 - Introduction to Quantitative Analyses
- UE 02 - Introduction to Management Information Systems
- UE 03 - Organizational Behaviour
- UE 04 - International Business Management
- UE 05 - International Marketing Management
- UE 06 - Managerial Accounting
- UE 07 - Managerial Economics
- UE 08 - Financial Management
- UE 09 - Operations Management
- UE 10 - Strategic Management
German Track
- Ingolstadt - Ingolstadt School of Management - MSc Betriebswirtschaft April - August
- UE 01 - Innovation & Creativity
- UE 02 - Return on Service Management
- UE 03 - Advanced Business Ethics (mandatory Ethics class)
- UE 04 - Elective 1 to choose at KU
- UE 05 - Elective 2 to choose at KU
- UE 06 - Service Management
- UE 07 - Pricing & Product Management
- UE 08 - Elective 3 to choose at KU
- UE 09 - Elective 4 to choose at KU
- UE 10 - Elective 5 to choose at KU
- UE 11 - Elective 6 to choose at KU
- UE 01 - Innovation & Creativity
- UE 02 - Return on Service Management
- UE 03 - Advanced Business Ethics (mandatory Ethics class)
- UE 04 - Elective 1 to choose at KU
- UE 05 - Elective 2 to choose at KU
- UE 06 - Service Management
- UE 07 - Pricing & Product Management
- UE 08 - Elective 3 to choose at KU
- UE 09 - Elective 4 to choose at KU
- UE 10 - Elective 5 to choose at KU
- UE 11 - Elective 6 to choose at KU
Semester 4
February - September
- UE 9 - Company internship (6 months) in Asia, Germany, France, or elsewhere*
- UE 10 - Master thesis
Gallery
Scholarships and Funding
Are you an international student who wants to join TSM? The Eiffel Scholarship can make your plans financially sustainable. The Eiffel programme provides merit-based scholarships to foreign students who wish to study in France for a Master's.
To get the scholarship, you must apply directly to TSM. Our school will then send the pre-selected applications to Campus France. You will not be able to apply directly to Campus France.
Career Opportunities
Career
This degree gives students the skills to perform the following roles:
- Product Manager
- eCRM Manager
- Digital Marketing Manager
- Community Manager
- Business Developer
Graduates of this program may also undertake a Ph.D. in Marketing.
A dedicated service to develop your professional experience
TSM helps students integrate more easily into the corporate world!
The Corporate Relations department makes your professional career a priority. Thanks to dedicated services and tools - professional project, internships, careers, TSM-Connect platform - TSM allows you to take advantage of its proximity to the business world to facilitate and succeed in your professional integration.
Facilities
Student Testimonials
Program Tuition Fee
Accreditations
Why study at Toulouse School of Management TSM
TSM, a French leading public School at affordable prices
Toulouse School of Management (TSM) is a French EQUIS-accredited public School of excellence in Management.
The EQUIS international accreditation by the European Foundation for Management Development (EFMD) is a leading certification for Business and Management schools, and a testament to our dedication to excellence.
As a public institution, TSM offers excellent programmes in management, comparable to those offered by leading schools, but at much more affordable tuition fees.
A welcoming environment for students
At TSM, the quality of student life has always been a priority. Teachers, administrative staff and partners all strive to provide an exceptional educational experience that goes beyond academic excellence.
TSM has been awarded with 3 stars "Bienvenue en France" for its international outlook and the quality of reception for international students and has been awarded the HappyIndex®AtSchool label.
These two awards validates our ongoing efforts to put the happiness and success of our students at the heart of our concerns.
Toulouse, the French art of living!
TSM is located in Toulouse's bustling city center near shops, restaurants, cafes and all the entertainment of the fourth-largest city in France.
In southwest France, Toulouse is a vibrant metropolitan area attractive for the quality of education, quality of life and employment rate.
Our Commitments:
- Enabling students to be active and engaged learners in an innovative learning environment
- Training students with digital skills that suit the job market
- Developing international learning experience for your future exposure in a globalised economy
- Giving the benefit of professionnal preparation to ensure rapid and successful employability
- Providing access to high-quality programmes at an affordable public school price
- Offering research opportunities for students to cultivate problem-solving and critical thinking skills
- Empowering students to establish startups and emerge as innovative leaders
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.