TBS Education in Barcelona

Master of Science in Digital Transformation & Business Innovation

Barcelona, Spain

DURATION

1 up to 2 Years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

Request application deadline

EARLIEST START DATE

01 Oct 2025

TUITION FEES

EUR 18,500 *

STUDY FORMAT

On-Campus

* - For holders of a 3-year bachelor’s degree: 28,500€ for the 2-year track (official degree) 18,500€ for the 1-year track (private degree with Preparatory Program) -For holders of a 4-year bachelor’s degree: 19,500€ for the 1-year track (official

Introduction

Located in the heart of Barcelona, a globally recognized digital hub, this program provides you with the expertise and comprehensive understanding needed to excel in the digital transformation sector.

You will gain the skills to help organizations harness digital technologies, including Generative AI, to transform business processes and deliver greater value to customers. Positioned at the crossroads of IT, business, sales, and marketing, the course equips you with the strategic and analytical abilities required to drive digital transformation initiatives and guide CEOs in making data-informed strategic decisions.

The program’s practical approach allows you to work on real-world challenges, using actual datasets and state-of-the-art tools and methodologies.

In addition to collaborating closely with industry leaders and specialists, this MSc also offers the option of a 4-to-6-month internship with a leading national or international company.

The MSc in Digital Transformation emphasizes the pivotal role of Generative AI in revolutionizing business processes and fostering innovative solutions. Companies are increasingly using this technology to drive creativity, streamline operations, and deliver personalized customer experiences.

With a forward-looking perspective, this MSc prepares you to lead the charge in innovation, navigate digital disruptions, and make strategic decisions that strike a balance between seizing opportunities and maintaining responsibility. As industries continue to evolve, our graduates will be well-equipped to lead organizations through digital transformation, blending innovation with ethical leadership.

Why to choose this MSc Digital Transformation program

Join one of the leading business schools in Europe
Company visits
Benefit from our experienced faculty
PUT THEORY INTO PRACTICE
A springboard to cutting-edge industry certifications
Earn a Soft Skills certificate
A highly-requested job position
A green IT approach
Study in Barcelona, a digital hub
Take a learning trip. As part of the MSc in Digital Transformation and Business Innovation, you’ll take part in an engaging three-day learning experience in Toulouse, where you’ll join a Hackathon dedicated to implementing Generative AI solutions.

Admissions

Curriculum

The Master of Science in Digital Transformation & Business Innovation follows the new business paradigm, establishing digital strategies and data analytics right in the middle.

The course takes place over 3 terms. Thus, during the 1st term and 2nd term, you will learn concepts such as digital technologies, digital strategies, Generative AI (eg ChatGPT) and Data Governance along with the most advanced data-based tools such as Microsoft Azure and Tableau.

Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class with a real-life company. Finally, you will embark on a Learning Trip.

In the final 3rd term, you will be requested to prepare a Master’s Dissertation. Also, you will have the opportunity to undertake a 4-to-6-month internship in a top national or international company.

Embedded in the program course, you will benefit from the Soft Skills Certificate and our Optional Language Course.

Professional Expertise

This academic block of the MSc Digital Transformation & Business Innovation program is divided into 8 academic units, created to provide you with sound fundamentals in those high-demand industries.

Digital Technologies & Innovation
Digital Business Strategy
Data Governance
Customer Behavior in the Digital Age
Digital Transformation Management
Data Analytics & Framework
International & Emerging Trends
Research Methods & Dynamics

Company Consulting Mission (Sesame)

You will become a consultant during a two-week, real-life, transversal, consultancy assignment!

A TBS partner company will submit a topical strategic issue to the class in a letter of engagement.

With support from TBS professors, students will work on a strategic diagnosis to analyze the company’s competitive position. Finally, they will propose strategic and operational recommendations to meet the challenges faced by the company.

This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.

Below are some examples of TBS partner companies that have collaborated with students in previous years:

Aerospace Valley
Airbus
Cap Gemini
Comtesse du Barry
Continental Automotive
EY
Hilti
Mars Petfoods
Motorola
Thalès
Rockwell & Collins

Soft Skills Certificate

During this module of the MSc Digital Transformation & Business Innovation program, you will develop your management and leadership abilities in terms of people and behavioural skills that will help you effectively manage your career in the digital and innovation fields. This certificate related to the digital and innovation master's was designed by 26 professors together with leadership and management professionals, in collaboration with TBS Career Service.

Management & Leadership Skills
Career Agility

Master’s Dissertation

You will be asked to write an individual dissertation on a current marketing issue in the digital and/or innovation fields from an academic or professional perspective. You will be contributing to the study, analysis, formalization, and abstraction of the identified issue. The write-up should reflect the following:

Motivation: Justifying the choice of the research problem or issue
Resourcefulness: Ability to start and conceptualize a piece of research
Creativity & common sense: Demonstration of a structured and logical methodology
Cross-functionality: Demonstration of a multidimensional approach to problem-solving

Submitting a suitable master’s thesis is a compulsory requirement for graduation.

Optional Language Course

Make the most of your time in Barcelona by learning Spanish. We offer you the opportunity to take a 40-hour language course for beginners, included in the master’s tuition fee.

If you are planning to undertake your internship in Spain, speaking Spanish would be a highly valuable asset as most companies would expect you to be fluent in this language. That is why we encourage you to benefit from this opportunity.

The course’s timetable is embedded in your MSc Digital Transformation and Business Innovation so that you can combine it with the program’s classes and activities. However, it does not provide you with ECTS credits.

*Please, consider that we require a minimum of 8 students registered to offer each language course.

Optional Internship

You will have the chance to work as an intern at a national or international company over a 4-to-6-month period. This internship is not a mandatory condition for graduation in any of our MSc programs: MSc Fashion & Luxury Marketing, MSc Sustainable Financial Management with Daya Analytics, MSc Digital Marketing and Analytics, MSc Brand Management and Analytics, MSc International Business, and MSc Digital Transformation and Business Innovation.

However, TBS encourages you to undertake an internship to supplement your training with professional experience in the digital and innovation fields, as it would help towards better professional integration.

How do I find an internship?

TBS Career Service will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also be provided with personalized coaching to get the most out of your internship experience.

Take into account that finding an internship can be a complex exercise that requires perseverance, autonomy, and initiative. This individual project will allow you to boost your employability and become an essential part of the MSc Digital Transformation & Business Innovation program.

Qualification Obtained

Once you have completed your studies, you will obtain the MSc Digital Transformation & Business Innovation private degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year.

*Private degrees, also known as in-house degrees, are qualifications awarded by a private educational institution, such as TBS Education, rather than a government or public university.

Program Tuition Fee

Career Opportunities

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.