MSc in Immersive Design Management
Rennes, France
DURATION
1 up to 2 Years
LANGUAGES
English, French
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 28,000 *
STUDY FORMAT
On-Campus
* 24-month format / 12-month format: EUR 18,000
Introduction
Unlock your career potential with our Master of Science in Immersive Design Management, where you will master the fusion of physical and virtual experiences in sales, marketing, and immersive design. Gain advanced project management skills tailored for the metaverse through a hands-on, project-centric approach. The program covers key areas of project management, technology, and immersive design, providing real-world experience. Mentored by Artefacto experts, you'll be prepared for a successful career in the fast-evolving world of immersive design.
Student life
The Rennes School of Business community is centred around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School's values: Audacity, Openness, Creativity, Humility, Commitment and Freedom!
Students with Disabilities
Rennes SB is committed to fighting against all forms of discrimination and inequality, to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.
- Welcoming and supporting students with disabilities
- Student well-being
Admissions
Curriculum
Master Year 1 (M1)
Core Courses*
- Introduction to Programming Language
- Marketing Strategy
- Managing Diversity: an International Perspective
- Change Management in a Digital & Sustainable World
- Statistics & Data Analysis
- Open Strategy for an Uncertain World
Specialization*
- Applied Design Thinking (UX Web Design)
- Marketing Intelligence & Pricing Strategies
- B2B Marketing
- Omni-channel Consumer Behavior
- Integrated Online & Offline Communication
- Research Methods
*Subject to change
Languages
- French Language & Culture for non-fluent French speakers
- Introduction to Spanish/Italian/Chinese/Arabic for fluent French speakers
Professional Experience
- Apprenticeship/alternation contract (in France or abroad)
Master Year 2 (M2)
Specialization*
- Introduction to Game & Level Design
- Marketing of Innovation
- Sales & Metaverse
- Project Management at Metaverse
- Immersive Design Project Design: Scenario & Storyboard
- Immersive Design Project Realization: VR/3D/UX/UI
- Applied Marketing Research (linked to the Graduating Project)
- Corporate Social Responsibility in Marketing
- Sustainability for Immersive Design
- Extended Reality
- Digital Marketing & Branding
- Learning Expedition
*Subject to change
Research
- Graduating Project
Professional Experience
- Apprenticeship/alternation contract (in France or abroad)
Methods Used and Evaluation
The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.
The program is assessed through the following methods of validation:
- Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end-of-semester examinations
- The Graduating Project: submission of a dissertation written under the supervision of an academic tutor and
- Completion of an internship and submission of an evaluation (pass or fail)
At the end of the course and after validation of all program requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.
Program Tuition Fee
Career Opportunities
This program is primarily aimed at students who want further training at a master's level to pursue a professional career path in project management, technology, and immersive design.
Possible occupations include:
- Brand Manager
- Trade Marketer
- International Sales Developer
- Operational Marketing Manager
- International Digital Project Manager
- Marketing & Communications Manager
- XR Project Manager
- Digital Transformation Project Manager
- Gamified Internal Solutions Project Coordinator
You will be supported by the Rennes SB Career Center and the Alumni Network, which provide professional mentoring, networking events and business advice.