
University of Maryland College Park

MS in Business: Marketing Analytics
DURATION
0 Months
LANGUAGES
English
PACE
Full time
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STUDY FORMAT
On-Campus
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Introduction
Maryland Smith’s Master of Science in Marketing Analytics (MSMA) program teaches you how to interpret massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns that work. Our MSMA students come from diverse academic backgrounds and are curious problem-solvers who use their statistical, programming and IT skills to help businesses improve their marketing.