Master in Neuromarketing

Module 1: Neuromarketing + (Sensory Perception and Marketing)

Acquire a new practical vision of marketing aimed at scientifically understanding how the brain and the mind of the consumer works.

Main subjects:

• Sensory Marketing Strategies
• Consumer Behavior Analysis
• Cross-Modal Integration

Module 2: Neuroscience Applied to Business

Learn and apply the functional basis of the brain and the nervous system to understand consumer behaviour.

Main subjects:

• Neuroeconomic Decision-Making
• Neuropsychology of Leadership
• Neuroethics in Business

Module 3: Neuroleadership

Understand how key areas of the brain work and apply them in providing answers to many of leadership’s most disruptive challenges.

Main subjects:

• Neuroscience of Leadership Styles
• Neurofeedback for Leadership Development
• Neuroleadership in Change Management

Module 4: Neural Basics of Consumer Behaviour

Learn how our brain responds to marketing stimuli to understand and try to affect the behaviour of the consumer.

Main subjects:

• Neurocognitive Processes in Decision-Making
• Neuromarketing Tools and Analytics
• Neurobiology of Brand Loyalty

Module 5: Project Management, Startups, KPI

The discipline of planning, executing and controlling a series of tasks and activities to achieve specific goals within defined constraints such as time, budget, and resources.

Main subjects:

• Project Management in Startups
• Key Performance Indicators (KPIs) Analysis
• Entrepreneurial Project Planning

Module 6: Digital Marketing & E-commerce

It applies neuromarketing key principles to the digital world (websites, social networks) to provide a better understanding of customers’ needs.

Main subjects:

• E-commerce Strategies
• Advanced Digital Advertising
• Creation of Digital Advertising

Module 7: Neuromarketing ResearchLearn how to statistically combine traditional marketing research data with neuromarketing research data.

Main subjects:

• Neuromarketing Experimental Design
• Data Analysis in Neuromarketing
• Neuromarketing Ethics and Compliance

Module 8: Neurobiometric Techniques

Learn how to use neurobiometric equipment to know your customers’ unconscious emotional responses to marketing stimuli.

Main subjects:

• Biometric Data Collection
• Neurobiometrics in User Experience (UX) Design
• Neurobiometric Analysis Tools

Final Project Defence

The graduate student applies the different topics learned during the Master's in an original and feasible Business Plan or Thesis.

• Analyze and apply neuroscience principles to understand consumer behaviour and preferences.
• Develop advanced skills in crafting marketing campaigns using neuromarketing techniques.
• Utilize data analysis and neuroscientific research methods to optimize marketing strategies.
• Create emotionally engaging and persuasive marketing content based on cognitive science.

Graduates with this degree possess a unique skill set that allows them to apply insights from neuroscience

• Business development in International organisations.
• Project Management, Neuroleadership.
• Marketing research departments.
• Risk and customer analysis roles (in banking, distance selling companies, insurance companies, etc.).
• Control and management services.
• E-commerce
• Private and public organisations (hospitals, Social Security, employment agencies, chambers of commerce, local authorities, etc.).

Targeted Professions. Upon completion of the program, you'll be well-prepared for the following professions

• Entrepreneur.
• Neurobusiness Consultant.
• Neuroleadership Coach.
• Digital Marketing Specialist/Marketing Research Analyst.
• Customer Research Manager/ Consumer Behaviour Analyst.