MSc in Digital Marketing and Sales
Marseille, France
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 20,400 / per year *
STUDY FORMAT
On-Campus
* early bird discount of 5% off tuition fees for any application completed before February 28th, 2025
Early Bird discount of 5% off tuition fees
For any application completed before February 28th, 2025
Introduction
Training Agile Digital Marketers
Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.
In a constantly shifting environment where skills develop rapidly and disciplines become increasingly specialized, companies need to be more agile than ever in order to address today's challenges.
The new MSc in Digital Marketing & Sales launched by KEDGE is designed to train students to acquire the analytical and business-related skills needed to have a successful career in the digital ecosystem. Its pedagogy is built on a transversal vision based on 4 pillars: strategy, technique, design, and digital marketing. Students will graduate as highly skilled digital marketing strategists.
You will discover in-depth the overall digital marketing world focusing on the competencies and knowledge you will need to build and put into action strategies with high added value for companies. The program focuses on themes like social media marketing, data analytics, digital strategy & content marketing, e-commerce management activities, etc.
The MSc has a strong industry orientation & partnership approach with companies such as Oxatis, Aix-Marseille French Tech, Kaporal and Dentsu, Digitick, The Wagon, Vente-privée, Digital Virgo; It will give you the competencies required by today’s employers and opportunities to access a position at a strategic and tactical level. You can benefit from careers in the industry or sub-discipline of marketing that really interests you like Digital Marketing Analyst, Social Media Manager, Communities and Social Media Specialist, E-CRM Project manager, etc.
KEDGE is one of the 10 best business schools in France and is ranked 35 in the FT European.
Dare join a triple crow Business School to specialize in digital marketing!
Why choose this program?
- A cross-disciplinary, complementary overview ("helicopter view"): Strategy/Technique/Design/Digital Marketing.
- A link between Kedge's academic excellence (a Marketing center of excellence) and the teaching provided, combined with concrete, practical approach.
- Immersive learning is oriented towards projects and the identification and development of emerging skills.
- An ecosystem of leading players: Oxatis, Accélérateur KedgeBS, Aix-Marseille French Tech (no. 2 in France), etc.
- Training that operates so as to meet recruiters' expectations: Adwords Certification, Analytics, Coding, and Technique, etc.
Career Opportunities
Management
- Head of Digital Marketing
- Head of E-Commerce
- Head of Digital Customer Experience
Team Management
- E-Commerce Manager
- Digital Communication Manager
- Digital Strategy Consultant
- Traffic and Acquisition Manager
- E-Business Commercial Engineer
- User Experience Manager
Project Management
- Web Product Manager
- Digital Product Manager
- Digital Marketing Product Manager
- E-CRM Project Manager
- Digital Web Sales
- Social Media Manager
- Traffic Manager
Scholarships and Funding
At KEDGE, We strongly believe that funding concerns should not prevent students from accessing the course of their choice.
We recognize that taking on a degree requires motivation as well as a personal and financial commitment. To help you create your path towards your dream career, the school offers a range of scholarships to ambitious and talented international students.
Who can apply for a Scholarship?
Only non-French students applying to our International BBA, our Specialised MSc, and our Master in Management Grande Ecole Programs are eligible for those scholarships. Exchange students are not eligible for these scholarships.
Early Bird Scholarship
Applications received during the Early Bird Discount period will automatically be granted a 10% discount on the tuition fees. To be eligible, students must submit all of the required documents for their application by 28th February 2019 on join.kedge.edu.
While Early-bird discounts can be cumulated with merit-based scholarships.
Merit Scholarships
Academically gifted students can apply for merit-based scholarships: the Achievement Scholarship or the Academic Excellence Scholarship. To support their applications, the candidates for Merit Scholarships need to provide a motivation statement and proof of their academic achievements.
Both Merit Scholarships are dedicated to exceptionally talented students. Your application will be assessed on two criteria: the grade obtained during your interview with our academic team and the interview and the academic record (GPA, GMAT, GRE, etc.).
To support their applications, students are expected to provide a motivation statement and any proof of academic excellence or extra-curricular achievements.
| Achievement Scholarship | 15% discount on the tuition fees |
| Academic Excellence Scholarship | 20% discount on the tuition fees |
The merit-based scholarships are non-cumulative (i.e. only one merit scholarship can be granted per student) but could be cumulative with the Early Bird Scholarship.
Kristen Hoey Scholarship - ISLI MSc
This scholarship is available for students from the United States of America, holding a degree from a US university, wishing to join the ISLI MSc program. This scholarship is awarded in memory of Kirsten Hoey a talented alumnus of the ISLI program. Each year, a selected number of American students with excellent academic records will receive a 50% discount on their tuition fees. To be eligible, students will be required to submit a motivation letter online which will be submitted to Kirsten HOEY’s family and the MSc program Director.
The Kristen Hoey Scholarship cannot be cumulated with any other scholarships.
Program Tuition Fee
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Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.