Master of contemporary art

IFA Paris Master of Arts accredited "International Master" by IDEL

• DURATION: 15 months in English
• CAMPUS: Paris, Florence (Istituto Lorenzo de Medici)
• FORMAT: Paris / Florence / Paris
• RETURN: September 2017
• ECTS CREDITS: 120
• FEES: € 150
• TUITION FEES: € 12,800
• LIMITED TO: 20 students per class

"Expand your collection in the Atelier IFA Paris"

INTRODUCTION

The appointment of young creators to the position of art director of luxury homes (JW Anderson at Loewe) or distribution brands (Anne-Valérie Hash at Comptoir des Cotonniers), the acquisition of large-group equity interests in emerging brands (Kering and Christopher Kane) or the creation of the LVMH Award for Young Fashion Designers, illustrate how creative is at the heart of the strategy of large groups.

The "fashion creation" trades have evolved considerably, and today it is no longer a question of imagining clothes intuitively. A collection manager or artistic director must not only know how to anticipate social and aesthetic developments, but also understand the strategic stakes of the brand for which he works - or besides that he himself created. It must also be able to master all the complexity of contemporary forms of communication.

The Master of Contemporary Arts has been specially designed to respond to this evolution. It is aimed at graduates in fashion design anxious to go further than the study of product design, young fashion professionals already active and creators with short or medium term projects to create their own brand.

The program is based on three fundamental objectives: - Enhancing the culture of fashion and creation with modules designed especially for this program - as "Fashion Cross Culture" created in partnership with the Museum of Decorative Arts, and Whose courses take place within the museum (allowing students to have privileged access to its collections); Or "Fashion Product Semiology", which, based on the semiological method, decodes a garment, deciphering the meanings of its aesthetics and its perception.

• The development of creativity with modules like "Creative Process" that leads students to become aware of their own "creative software" and thus to increase their creative potential; Or practical workshops like "Pattern & Draping Development" which introduces other methods of manipulation-based research by opening up new perspectives in terms of inspiration.
• Understanding the functioning of a fashion company and the total strategy of a brand: marketing (with modules like "Branding", "Positioning & Pricing"), financial (Sourcing & Supply Chain Issues) ("Entrepreneurship & Finance") and image and communication ("Communication", "The Fashion Press", "Photographic styling").

The program concludes with a personal collection project, which includes the creation of a collection of clothing and accessories and the creation of prototypes of 12 silhouettes, a marketing plan and a business plan. This project is evaluated by a jury of experts and the best students have the opportunity to present their creations to the professionals of the fashion during the parade IFA Paris which takes place during the Week of Haute Couture. This collection can then serve as a basis for participating in international competitions - which represent a real platform for the emergence of young fashion designers.

Conceived, like all IFA Paris programs with an international perspective, the Master of Contemporary Fashion Arts benefits from the bubbling cultural life of Paris, its two fashion museums, its 6 annual fashionweeks, the hundred showrooms And textile exhibitions taking place every season, from the presence of artisanal craftsmen to unique know-how, from leading luxury brands to innovative designers. Paris is a fact, remains the world capital of fashion.

IFA Paris programs are organized according to the ECTS (European Credits Transfer System) framework defined by the Bologna Convention. Once the program has been completed, students receive a total of 120 transferable ECTS to extend their studies. This program is also accredited by IDEL / IDEART and is certified as "Master International".

ADMISSION

Conditions of admission :

• Be a graduate of a Bachelor's degree or have a substantial professional experience in a field related to fashion.
• For candidates whose English is not the mother tongue, an IELTS score of 6.5 or TOEFL 79 (or equivalent) or proof that the studies were followed in English.
• Interview (live on campus or by Skype)
• Professional experience (internships are included)

Documents to provide :

• Fill out the online admission form
• Latest Newsletters
• Copy of Bachelor degree or equivalent
• Cover letter
• Portfolio
• CV
• Photo of passport type
• Copy of passport

STRUCTURE OF THE PROGRAM

Creative Culture Fashion designers must constantly question their own creative capacities in relation to their social, economic and cultural environment in order to produce relevant concepts and products. Through the modules in this chapter, students learn to go beyond a creativity that is only intuitive, to better understand their motivation and how their creative spirit works. The ultimate goal is to open up new paths, towards more personal work and to strengthen their creative skills.

In fashion, a strong interest in artistic culture and a curiosity towards other creative fields are needed to nurture creativity. Aesthetic knowledge is developed here from the analysis of visual and graphic styles, color, painting, shapes in sculpture, architecture, artefacts and products design. Through modules such as Fashion Ethnography, Fashion Cross-Culture developed in partnership with the Museum of Decorative Arts, and Fashion Product Semiology, students reinforce their understanding of the culture of appearance and of the statutory needs to which fashion responds, and Are able to decode the meanings at play behind the lines, volumes, details and colors of fashion products.

This module group analyzes and surveys the marketing strategies of fashion brands and provides a rigorous guide to manage them. Students examine the differences between marketing luxury brands and mass-market brands strategies. Observing processes that impact brand identity, positioning, pricing, distribution and communication allows students to understand the challenges inherent in the vast contemporary fashion market. The power of brands is analyzed through their value, their social, contractual and semiotic dimension. Students learn about branding tools in order to build coherent strategies for their future fashion brand. The importance for fashion entrepreneurs of tomorrow to develop innovative fashion concepts for specific markets within the fashion industry, now global, is also analyzed.

Details of the Modules: Positioning & Pricing Fashion Distribution Consumer Behavior Sourcing & Supply Chain Issues Branding Image & Communication A complete knowledge of communication methods and an ability to present innovatively its work are crucial today to emerge in an ultra competitive market . Through the various modules in this chapter, students acquire the skills and practical knowledge to use images and words in a relevant way in an international fashion communication. This includes media plan strategies, visual communication through styling, written communication for traditional or digital media, public relations techniques and organizing events such as fashion shows.

Even the fashion designers and artistic directors must understand the legal aspects and the "business" dimension of the fashion industry, To be able to dialogue with its managers. With this group of modules, students will discover the realities of the fashion industry from an economic and financial point of view. They will study the challenges faced by emerging companies and learn the right methods to write a business plan and analyze the growth potential of a new company, minimize risks and examine the conditions for success, sustainability and development in the context A highly competitive international economy.

Detail of Modules: Entrepreneurship & Finance Intellectual Property Technical Issues Without a deep knowledge of how clothes are constructed, a future in fashion is only a mirage. With this cluster of modules, students build their skills and knowledge to work on multiple types of clothing and textiles through traditional or high-tech production techniques. They also examine the role of technology in the creation of new textiles and new forms and products. At the end of this chapter, they will have acquired a deep knowledge of the manufacturing process and of the practical problems encountered during the production of a garment.

Detail of Modules: Digital Design Workshop
Innovative Textile Workshop
Pattern & Draping Development For more information: https://www.ifaparis.com/en/cours/master/arts-mode-contemporaine

Course Structure

Creative Culture

In order to generate relevant concepts and products, fashion designers consistently have to question their own creative process in light of changes in their social, economic and cultural environments. Through the different modules of this group, students will transcend the definition of intuitive creativity in order to build their own artistic framework based on their personal motivation and intellectual process. The goal is to help them fully tap into their creative mind and therefore maximize their innovation capabilities.

Modules include: Contemporary Creativity Analysis Research & Creative Thinking Creative Process Workshop

Fashion Environment A strong interest in art as well as curiosity towards other creative fields are necessary to feed fashion creativity. Aesthetic knowledge is built by analyzing various genres of imagery, graphics, color, painting, sculpture, architecture or design of artifacts. Through modules such as Fashion Ethnography, Fashion Cross-Culture developed in partnership with the Paris Musée des Arts Décoratifs, or Fashion Product Semiology, students will further analyze how fashion addresses the notions of appearance and status. Ultimately students will be able to decode the meanings behind shapes, volumes, détail or colors of any range of fashion products.

Modules include Fashion Ethnography Fashion Cross Culture Creative Context Trends & Future Fashion Product Semiology.

Marketing & Management

This group of modules analyzes and reflects on marketing strategies for fashion brands and provides a rigorous outline to manage them. Students examine the differences in marketing high fashion brands versus mass-market brands. Observing processes impacting brands identity, positioning, pricing, distribution, and communication help students to understand the inherent challenges of the broad contemporary fashion market. The power of a brand will be analyzed through its value, its social, contractual and semiotic dimensions. Students will familiarize themselves with the required comprehensive tools for branding in order to build coherent strategies for their own fashion brand. The need for future fashion entrepreneurs to develop innovative fashion concepts in specific markets of today’s global fashion industry is also addressed.

Modules include:

Positioning & Pricing Fashion Distribution Consumer Behavior Sourcing & Supply Chain Issues Branding.

Image & Communication

Comprehensive communication and innovative design presentations are crucial for fashion houses to stand out in a crowded marketplace. The different modules of this chapter will train students to merge the proper wording and imagery akin to fashion communication campaigns developed in the international arena. More specifically, the knowledge and skills imparted will focus on media strategic planning, visual communication through styling, written communication through traditional and digital channels, public relation techniques and event management for fashion shows.

Modules include:

Communication The Fashion Press Retail & Visual Merchandising Photographic Styling Fashion Photography History & Analysis.

Business issues

Fashion designers or Art directors must understand the legal and business framework of the fashion industry in order to converse efficiently with brand managers. Within this module grouping, students will discover the realities of the Fashion industry from an economic and financial point of view. They will explore the challenges faced by start-up companies and learn the best practices for writing a business plan. That includes analyzing and evaluating growth potential in new businesses, minimizing financial risks while identifying industry key success factors necessary for a brand to grow and flourish within today’s competitive global economy.

Modules include:

Entrepreneurship & Finance Intellectual Property.

Technical Issue

Realistically a future career in fashion cannot be conceived without an in-depth knowledge of clothes construction. Within this module grouping, students will strengthen their knowledge and skills to handle a multiplicity of garments and textile types through the apprenticeship of both traditional and high-tech production techniques. They will also be exposed to the role of technology in creating new textiles and designs. Upon completion of this module grouping, students will have grasped the fabrication processes and practical issues involved in bringing a garment to life.

Modules include:

• Digital Design Workshop
• Innovative Textile Workshop
• Pattern & Draping Development