Master's degree in design management

THIS PROGRAM IS FIND IN ENGLISH

The world of work is becoming more and more complex to handle, with an ever-lowering margin of error. In this context, the value of a discipline lies in its ability to favor the best decisions. This highly competitive environment requires knowledge to increase efficiency, reducing the rate of error associated with innovation risk. As has been marketing in the past, design has been identified as the next discipline to add to the set of functions required for a successful Business Management.

Since the beginning of the 21st century, different sectors such as trade and engineering have considered design as an important strategic advantage for innovation and change (organizational, social, technological, business transformation, etc.). Thanks Its ability to integrate brand, market and business needs with user research, and identify consumer needs for future proposals, the role of Design is currently being changed from basic to a basic strategy feature. Its ability to design, visualize and validate makes design a key tool in decision-making, reducing the risk of innovation uncertainties.

Design Management integrates innovation processes, multidisciplinary decision-making, user-centered vision, and business strategies to create effective products and services that match the current challenges of today's major challenges (such as integration , Sustainability and diversity), through successful and important companies. Design Management combines thinking, sensibility and methodology with business profitability, management strategies, and market value creation. Design Management combines the basic design disciplines with business design, taking into account technological feasibility, empathizing with current and future customers, optimizing experiences, imagining and facilitating change through agile, innovative, and focused people and processes .

The Master in Design Management at Barcelona's IED, a professional form that integrates the value of design and business tools.

THE Designer They must understand the business reality and the role they can play, to participate effectively and maximize their contribution to society. THE Business managers Can benefit from understanding the potential of a discipline such as design in a business environment and facilitate its integration into other strategic functions to contribute to the process of value creation.

Goals

• This intensive program aims to provide students with the theoretical and practical knowledge, tools and experiences to become Design Management professionals
• Allow design, marketing, engineering and business management professionals to overcome disciplinary boundaries in order to become the key engine of organizational success.
• Become leaders capable of combining creativity, managerial skills and management spirit, while respecting the limits of entrepreneurial reality.
• Helping designers and those who are not, to understand how design management can contribute to the creation of sustainable value in the business environment.
• Allow designers to become Design Managers, Design Managers to become Design Leader and Design Leaders to become leaders of future innovation.
• Provide Design and Business Management students with tools that will enable them to become key contributors to creating value chains, both in a business environment and as independent professionals.
• Develop skills by leveraging the tools provided. Students will be able to identify the proper use of these tools to balance the practical and academic knowledge, communication efficiency in assessing the budgets needed to address the real business challenges.
• Expand the range of possibilities and abilities to be able to work in investigative teams.
• Stimulate the critical thinking of students to convert them into active citizens of this global society.

Methodology

El Master in Design Management is taught by a decent body of Design and Business professionals through the dive and practice of several innovations and strategic methodologies, case study analyzes and the implementation of a commissioned project or competent multinational companies in the field, The global economy or local companies in the international market. This approach facilitates the formation of decision-making by placing students in a real context for innovation and experimentation.

By following the methodology "By learning, students are immersed in a constant development of team projects. The acquired learning and skills will be applied transversally to the actual project and the program. Design Management students are housed in a classroom, a space that has been transformed into an innovation design studio where students can experience the tools and knowledge with the teaching staff. The class will be divided into small groups to facilitate this practice methodology.

Design managers should be able to communicate clearly their concepts, both in the workforce and in the design team, in order to achieve the desired results. Therefore, students will acquire the various tools by training their skills so that they can learn to communicate correctly and without fear, learning to know in public or through a video.

With the aim of creating a synergy between future professionals, cross-disciplinary activities between students of different programs will take place so that they can exchange knowledge among themselves. This is also part of the IED philosophy.

Individual Research Project

The Individual Research Project is the most important part of the written work that students will have to undertake during the RSP Research Study Program. The Individual Research Project (PRP) is an individual final Master's job with which the student will be able to demonstrate the skills, knowledge and analytical skills he has acquired.

The project is an original piece of research that provides basic data collection, the goal of which is to undertake an individual job that meets the requirements of the guidelines to reach a sufficient vote.

The objectives of the thesis process are as follows:

• Identify a feasible project in the field of study
• Establish clearly stated goals and / or issues that need to be investigated.
• Design and implement an appropriate methodology (research / design process)
• Understanding the Value Added Proposal (Concept)
• Create an enterprise development plan based on the front concept
• Create design proposals that are feasible and concrete
• Demonstrate analytical capacity and achieve valid results
• Applying theory to concrete situations
• Draw appropriate conclusions and recommendations at the right time
• Make a well-drafted, well-organized final document and an effective oral presentation of the thesis.

Internship

Following the end of the lessons and after the presentation of the two projects on real businesses, students will have the opportunity to realize and demonstrate all the acquired knowledge and skills developed during three months of internship.

Over the same period of time, students will work on their PRP so that they can choose to focus their research on the individual project or to link it to the internship.

Visits to the Field

To give students a broad understanding of the state-of-the-art market, two field visits are planned in the course curriculum. With the help of the body of teaching coordinators, students will explore the different markets and professional contexts in Europe.

Every field visit will bring 3-5 days for European cities for the exchange of knowledge of the different environments. After two days of academic activity, students will have the opportunity to discover the city alone. The travels offered for this academic year are *:

• Milano_ Salone del Mobile 2016 and visit the companies.
• Genova_ Bootcamp Innovation at CERN (European Organization for Nuclear Research).

Student profile

The master admits and welcomes students with extensive training in design, management and theoretical disciplines.

Designers of any discipline (Graphic Design, Product Design and Interior Design), architects and professionals in Business and Management, Marketing and Communication are invited to participate in the program.

Requirements for admission

To enter the admission process, all applicants must submit the following documentation:

• Academic Training: A Bachelor Degree is required.
• Certificate of knowledge of English: the official IELTS or the TOEFL certificate.
• Motivation letter.
• Portfolio.
• Candidates will have to support an individual interview with academic co-ordination.

The IED program in Barcelona is organized in a flexible way to attract students from different fields and training. This creates a multidisciplinary environment where students will be immersed during the course, developing a complete vision through design management.

Professional outlets

The students who will attend this course will add value to their professional experience in both commercial companies, design studios, or strategic companies, as well as design department managers, design managers, design innovators and design services and designers. He can also work as a manager and manager responsible for making design decisions in organizations, companies, design agencies, and innovation, as well as in government and government administrations.

Design managers will be faced with the management of teams that can include industrial design, grapfhic design, service design, brand identity, fashion design, interface design, interior design, experience design, architecture and engineering.

Coordinator

Mercè Graell

MFA in Design Education for Ohio State University, Graduated in Technical Engineering at Catalonia Polytechnic University, and Graphic Design for Elisava School in Barcelona. His interests and his research work, as well as his professional career, include co-creation and methodology of design innovation centered on the user. Since 2010, he is design manager and design designer of Designit, an international strategic design company.

At an academic level, he has been a contract professor at The Ohio Univrsity and Sinclair Community Collage, where he is part of the Design Advisory Committee. He currently co-ordinates and teaches at the Master of Design Management and has developed the Design Thinking & Co-Creation Academic Programs at Barcelona's IED. He is also a faculty member of the Human-Centered Innovation Institute, h2i.

Duration and frequency

Start: January 25, 2018

* Education planning in all IED Master Agrees with the credits established by the European Higher Education Area (SEIS). The IED Masters take a credit structure following the European Credit Transfer System (ECTS). The IED Masters only issue their own private titles.