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Grenoble Ecole de Management MSc International Marketing and Business Development
Grenoble Ecole de Management

MSc International Marketing and Business Development

Grenoble, France

1 Years

English

Full time

31 Jul 2024

Sep 2024

EUR 16,750 / per course *

On-Campus

* for short track full program | € 12,950 regular track per year

Introduction

The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.

Become a Global Business Leader

Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues and develop appropriate strategies to create competitive advantage and sources of value.

Program highlights

Learn how to navigate in an international context

  • Become a solid international leader: Gain the skills and abilities to develop and lead businesses in an international and multicultural environment
  • Gain deep knowledge of different markets: Acquire the ability to recognize different approaches towards international markets and to negotiate in a multicultural context
  • Learn how to launch new activities: Learn how to launch new international activities and develop a deep understanding of the stakes of a specific market

Practice your skills in real-life situations

  • Study Trip: Gain insight into another business culture by participating in a Study Trip to a European business hub
  • Live Business Case: Accelerate your career by gaining hands-on business experience through a Live Business Case with companies working in partnership with the MSc International Marketing & Business Development
  • Get advantage of innovative learning methods: Grenoble Ecole de Management is known for its innovative GEM Learning model as well as its innovative campus GEMLabs

Admissions

Scholarships and Funding

Curriculum

Program Outcome

Program Tuition Fee

Career Opportunities

Program delivery

About the School

Questions