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Full Sail University Master of Science in Entertainment Business
Full Sail University

Master of Science in Entertainment Business

Winter Park, USA

48 Weeks


Full time, Part time

Request application deadline

Jun 2024

USD 38,000 *

Distance Learning, On-Campus

* Online tuition - $35,000


Full Sail University’s Entertainment Business Master of Science degree program is an advanced exploration of the specific business and management skills required to excel and lead in the entertainment world. Students learn the strategies of top executives and are given the opportunity to apply that knowledge in practical exercises. The curriculum covers key concepts like financial planning, publishing, and distribution, and contract negotiation, and culminates in a final project and formal business plan.

Course Highlights

  • Business Storytelling and Brand Development - Students learn how to implement brand development strategies that help companies become icons within their industry.
  • Negotiation and Deal-Making - Students explore the skills needed to become a strong negotiator and deal-maker, through instruction in topics such as deal-structuring skills, self-awareness, and negotiation skill development.
  • Product and Artist Management - Students learn how to address product management and its unique issues including the interconnectivity of artist and product management activities.



About the School