Master in Innovation and Product Management
Wels, Austria
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Jun 2025
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 363 / per semester *
STUDY FORMAT
On-Campus
* EU-citiziens EUR 363.36, Non-EU citizens EUR 726.72 per semester
Introduction
Innovations for International Markets
Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking, is the only way to develop product and service innovations in a sustainable way. This is the main focus of this master’s degree program. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree program provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely “Product Concept Design” and “Development Process Engineering”.
Key Facts
Graduates of this degree program are prepared for management positions in technical product development, innovation and design, product management and marketing in international technology companies. Being responsible for high-tech products and services, they play a decisive role in the conception and market positioning of technical innovations and thus secure the long-term success of companies. Additionally, they possess core competence in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate their products from those of competitors.
- Mode of Study: Full Time
- Degree: Master of Science in Engineering (MSc)
- Application: Personal interview via MSTeams
- Language of Tuition: English
- Duration: 4 semesters
- ECTS: 120
Gallery
Program Outcome
The Master's program "Innovation and Product Management” prepares students for management positions in technical product development, innovation and design, product management and marketing in the field of industrial goods in international technology companies.
In accordance with the respective specific areas of activity, a sound knowledge of modern engineering (reverse engineering, rapid prototyping, bionics, usability, etc.) is required. The areas of Development Process Engineering or Product Concept Design are also covered.
In addition, expertise is necessary for strategic technology and innovation management as well as in international B2B marketing. To meet these complex requirements specific policy instruments are required and goal-orientated, integrated process planning and process control.
Innovative engineers must also have a skills portfolio in the field of technical design and strategic design management.
The international focus of the program places special emphasis on command of the English language (the entire course is taught in English) and on intercultural competence.
Career Opportunities
In technologically challenging markets products and processes need to be optimized within ever shorter time intervals and new products and processes designed and positioned. Moreover, increasing globalization leads to greater complexity of development processes and management tasks.
Graduates of the University of Applied Sciences Upper Austria Master’s degree program "Innovation and Product Management" meet exactly the requirements of international industrial goods companies.
- As a manager of technical innovations and products, you are primarily responsible for the conceptual design and positioning of products and thus ensure the long-term success of your business.
- You develop and implement appropriate marketing and design strategies that will allow your firm to stand out in terms of success and sustainability from the competition.
- As a "Process Development Engineer" you are responsible for the design and implementation of an efficient and integrated development process.
- As a "Product Concept Designer," you develop design concepts and models using new tools and visualization methods.