Specialized Master ® Marketing Management and Digital (MMD)
Cergy, France
DURATION
1 Years
LANGUAGES
French
PACE
Full time
APPLICATION DEADLINE
21 Mar 2025
EARLIEST START DATE
Aug 2025
TUITION FEES
EUR 25,300 / per year *
STUDY FORMAT
On-Campus
* International Students (outside the European Union)| EU students: €22,300
Introduction
Marketing is more than ever a key business function.
While remaining general in the marketing function in its strategic and operational aspects, this expert program integrates innovative approaches to management and digital marketing which are revolutionizing the world and businesses with new paradigms and business models to (re)invent; in a world where the responsibility and challenges of ecological and societal transition are major.
Creativity, agility and collaboration occupy a prominent place in the program.
You will acquire strong managerial skills to develop marketing processes, lead multidisciplinary and multicultural teams and you will discover e-marketing, m-marketing, social marketing, Data Driven Marketing, Design Thinking, Web Design, etc. .
Digital is disrupting society as a whole: professions and practices in the field of marketing are no exception. In this complex, constantly evolving environment, the Specialized Master® Marketing Management & Digital (MS MMD) trains young, agile professionals, capable of understanding and quickly adapting to current issues facing companies and organizations.
The lessons and numerous events outside the classroom allow students to meet numerous companies from all sectors of activity and to work on concrete and current issues, thus confronting the transformation of companies and organizations.
The customizable course allows you to develop expertise in Health Marketing and Management, Luxury Marketing and Management, Current Goods Marketing and Management or New Business Marketing and Management.
Resolutely professional, this Specialized Master will allow you to enrich yourself within a promotion with diversified profiles and to exercise numerous professions, from the most traditional to the most innovative, in all sectors of activity: sales engineer, brand manager, product manager, marketing analyst, business developer, consultant, key account manager, category manager, CRM manager, digital manager, e-marketer, data analyst, etc.
Curriculum
Comprehensive and multi-sectoral, the Specialized Masters in Marketing Management and Digital will allow you to:
- Master the fundamentals and essentials of marketing, management and digital.
- Customize your course according to your personal and professional objectives, thanks to a wide choice of majors and elective courses.
Beyond the classroom, you will participate in multiple collective projects and finally you will apply your know-how and your interpersonal skills in business.
The high level of teaching you will benefit from is based on the excellence and richness of the training of the professors, the value of their research, their professional experience and their international dimension.
A resolutely professional training, the Specialized Master® Marketing Management and Digital (MMD) is enriched by the active participation of professionals (70%), renowned for their expertise.
The program: The richness of a progressive and customizable course
- Master the Fundamentals & Essentials Quarters 0 & 1: September to December
- Conference series: "Digital Lab" - "New Marketing Trends Laboratory"
- Seminars: Marketing
- Digital Study Trip
- Digital Week Competition (DWC)
- Customize Your Course: Choose Your Major and Elective Courses
- Quarter 2: January to March or June depending on the Major
- Company Mission and Professional Thesis Quarters 3 & 4: April/June to September/December
The Digital Week Competition (DWC)
- Live a unique, enriching and stimulating experience
The Digital Study Trip
- Meet international or local actors to surprise yourself and learn
Corporate mission
- Apply your know-how and your know-how
The professional thesis
- Identify a problem, conduct strategic thinking and share your recommendations with the company
Admissions
Program Tuition Fee
Career Opportunities
Throughout your time at ESSEC , Career Services will support you in defining your career plan and facilitating your entry into professional life.
Its support allows you:
- To learn to know yourself better and to value your experiences.
- To explore career opportunities, to reflect and develop your personal and professional project.
- To define your internship/job search strategy and prepare for the many recruitment events, thanks to specialist coaching.
- To write your CV, LinkedIn profile and cover letter with impact, and to develop your network effectively.
- To prepare for different types of interviews using role-playing (pitch) and to position yourself well during salary negotiations.
Professional meetings and recruitment
Career Services organizes numerous recruitment events and puts you in direct contact with your future employer(s) through:
- 17,000 exclusive offers (for ESSEC students): internship, apprenticeship, VIE, Graduate Program and employment, both in France and internationally.
- More than 430 meetings with recruiters based in France and around the world (job fairs, company presentations and case studies).
- More than 4,000 individual appointments with career consultants.
- Access to 5 learning platforms and more than 40 articles, training and self-learning modules.
- 164 career forums (Talent Days / Consulting / Finance / Law / Start-ups & Innovative Companies, etc.)
Networking - Professional Meetings
Company presentations, professional conferences, recruitment sessions, workshops, masterclasses and international weeks.
Recruitment Forums
Talent Days Forum
This recruitment forum brings together around a hundred companies. You will make privileged contacts with companies from all sectors of activity such as: Air Liquide, Amazon, Bouygues, Carrefour, Ekimetrics, Groupe Casino, Henkel, L'Oréal, LVMH, Metro, Orange, Saint-Gobain, Le Groupe TF1, Unibail-Rodamco-Westfield, Unilever, Vinci, etc.
Start-up Forum & Innovative Companies
This specialized forum brings together start-ups for a day of pitching and speed recruiting.
Forum Advice
This specialized recruitment forum allows you to make exceptional contacts with consulting firms such as: Accenture, Accuracy, Bain & Company, BearingPoint, BCG, Capgemini Invent, KPMG, Mazars, McKinsey & Company, Roland Berger, Wavestone, etc.
Finance Forum
This specialized recruitment forum allows you to make exceptional contacts with financial institutions such as: Ardian, AXA, BNP Paribas, Bpifrance, Candriam, Centerview Partners, Crédit Agricole CIB, Hines, Moody's, ODDO BHF, Qonto, Rothschild & co, Société Générale, UBS, etc.
Law Forum
This specialized recruitment forum allows you to make exceptional contacts with the largest law firms and legal departments of large companies.