MSc in International Marketing & Business Development
Lyon, France
DURATION
18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
MSc in International Marketing & Business Development
The MSc in International Marketing & Business Development will provide you with solid academic knowledge and hands-on skills and enable you to work anywhere in the world, in all kinds of industries, all sorts of companies and a wide variety of jobs. If marketing lies at the heart of the company, sales and purchasing are frontier agents that enable businesses to expand and thrive.
Master the fundamentals and more specific skills related to marketing and business development in Lyon, then take-off to an international seminar in Europe to discover its business ecosystem and benefit from a period abroad in a partner university. During the entire program, get a better understanding of international affairs, interact with global citizens, then finally get a specific focus during your period abroad. This Master of Science program (MSc) offers you the opportunity to engage with international professionals, enhancing your understanding of global marketing strategies and business development practices.
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Admissions
Scholarships and Funding
Several scholarship options are available. Please check the program website for more information.
Curriculum
The program curriculum is made of 4 periods and ends with a 4-to-6 month internship
- Fundamentals of Marketing and Business Development
- International Seminar
- Advanced Techniques in Marketing Innovation & Business Development
- Transforming Early Makers (group project)
- Consulting Project
- International term
- Specific approaches to marketing & sales
- In-company project
- Professional Thesis
- Internship
For more information on the program content, click here
Rankings
emlyon business school was founded in 1872 by the Lyon Chamber of Commerce and Industry. It is a private higher-education establishment recognized by the French State. It is one of the oldest business schools in Europe.
- 8th best Master's in Marketing (QS Business Master’s Rankings 2025)
- 2nd business school in France for the Employability University Ranking 2025 (Times Higher Education)
- Top 1% of business schools with a triple international accreditation: EQUIS, AMBA, AACSB
Program Outcome
Credits: 120 ECTS
18 months including a 4-to-6-month internship (120 ECTS)
Delivered in Lyon with an International Seminar and an International Term
Program Tuition Fee
Career Opportunities
This program combines international marketing strategy with practical business development courses, preparing you for roles such as :
- Marketing manager
- Marketing strategist
- Marketing director
- Partnership manager
- Business developer
- Product manager/owner
- Category manager
- International sales developer
- Country manager
- Sales manager
- Key account manager
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.