Copenhagen Business School

Master in Sustainable Tourism and Hospitality Management

To make impactful and sustainable decisions, you need data-driven and analytical competences. Strategic data competencies are strongly connected to the digitalisation that takes place in all parts of our lives, including tourism and hospitality. Data analysis is a key skill set that is imperative for future entrepreneurs and employees working in tourism and hospitality industry. Future business and governmental decisions require data-based evidence from different sources and modalities of data. Data mining and new geo-locational tracking technologies provides more sensitive and accurate tools to understand, influence and manage consumer needs and behaviour to more sustainable options.

STHM will assist you to develop quantitative method skills that are essential to deal with the data-driven transformation of the tourist and hospitality businesses