Master in Digital Product Management

• Agile Product Management: The students will learn about the three pillars on Product Management: Strategy, Execution and Leadership. They will identify problems and opportunities, ideate solutions, develop a product vision and objectives, define key metrics to track product performance and understand product structure and map stakeholders into an organization. The students will also immerse in the Agile mindset by experimenting the Agile management practices.
• Web and Mobile Development: Students will learn to understand the architecture and web and
  mobile development processes, in order to gain confidence when leading teams of developers. They will design basic functions for web and mobile solutions.
• User Experience: The student will learn to manage user experience design projects, as well as design and create digital solutions focused on the user’s needs. They will be able to comprehend the impact of Human behavior in the product development, helping the creation of user jorney, flows and content structure. They will design prototypes and wireframes. They will learn brand managment and how to create a content strategy.
• Cloud & DevOps: Students will get to know the major cloud providers and their strenghts. They will learn to use at least one of these in depth and how to give support to scalable digital projects.
• Product Data: The students will learn about cultivating a data-driven mindset to harness product insights, optimize decision-making, and drive success. Gain insights into leveraging data analytics, market trends, and customer behavior analysis to shape effective product development. Develop a comprehensive data mindset to maximize success in the dynamic digital landscape.
• Disruptive Technologies: Students will explore the realm of disruptive technologies and their
  profound impact on product management. Learn how to identify, evaluate, and leverage emerging technologies to drive product innovation, create competitive advantage, and stay ahead in
  dynamic markets. Develop a strategic mindset to navigate disruptive landscapes, adapt business models, and capitalize on cutting-edge technologies to deliver breakthrough products.
• Digital Business: Students will understand the impact of the digital transformation on the economy. They will learn to think strategically about how to analyse trends and how to market any business in the digital world. They will develop and execute digital marketing plans effectively.
• Innovation & Creative Technology: Students will experience the process of discovery, interpretation and ideation. They will learn techniques to identify opportunities and understand customer needs. They will integrate the process of conceptualization and creative design that will help them design innovative digital solutions based on disruptive technologies.
• Final Project: Students work during all the program on a final project with the aim to build a real digital product

The Master in Digital Product Management is accredited by the University of Barcelona-IL3. The University of Barcelona is Ranked 1st university in Spain this 2024 (Webometrics, Academic Ranking of World Universities, THE World University rankings).

Barcelona Technology School has obtained 4 Stars in the QS stars Ranking, as one of the leading technology Institutions in Spain.

The Master in Digital Product Management is the premier program designed for the next generation of digital product leaders.

In today's digital landscape, solutions are created by cross-functional teams composed of experts with skills in fields such as innovation, software development, cloud computing, data science, user experience, business strategy, artificial intelligence, and other disruptive technologies. As a future product manager, you will lead these experts by applying strategic thinking and managing end-to-end product roadmaps.

During the program you will be exposed to the most demanded technologies but also to the digital businesses and innovative models that will permit you to lead and manage winning digital products for consolidated companies and new startups.

In Barcelona Technology School classrooms, we welcome different profiles as we replicate the reality of the digital industry: different perspectives working together on user-centric solutions to solve different digital challenges.

The digital industry is exponentially growing worldwide and every year, more professionals are needed to cover more and more job openings; therefore, companies and startups are now more interested in professionals with multidisciplinary backgrounds, who can understand the transformative power of technology and the impact on the business and especially, centered on the real needs of the users.

Besides, you’ll be able to interact with peers from all over the world (more than 15 different nationalities per class, as an average).

Graduates of our program will be well-prepared for a range of exciting careers:

After this, you will have a much more competitive overview of the digital product lifecycle, becoming a demanded professional profile. You will be able to lead professionals from diverse disciplines such as software engineers, data analysts and data scientists, UX/UI designers, growth specialists, and any other stakeholder involved in the product development steps.

Understanding the product lifecycle from the identification of opportunities and problems to the development of an innovative solution will help you develop a career in the digital industry. Career opportunities are diverse and can lead in many directions. While the standard career path typically involves roles such as Product Manager or Product Owner, it can also extend to positions in Product Marketing, Growth, or Business Analysis.

Don't miss this opportunity to boost your skills in Digital product management, while you have a life-changing experience. Whether you choose our vibrant on-campus experience in the sunny, dynamic city of Barcelona, or our online modality, you’ll be immersed in an international environment that fosters innovation and helps you to be a future digital product leader.

Pursuing our Master's degrees you will have the opportunity to:

• Meet students from all over the world: BTS attracts students from diverse global backgrounds, creating a rich, multicultural learning environment. This international exposure fosters cross-cultural collaboration and broadens your perspective.
• Be exposed to a diverse environment: the diversity at BTS extends beyond nationalities to include varied professional and academic backgrounds. This mixture of experiences and viewpoints enhances discussions, promotes innovative thinking, and prepares you to work in multifaceted teams.
• Live a personalized experience: BTS offers a personalized educational experience, tailoring support to your individual needs and career aspirations. This ensures that you receive the guidance and resources necessary to achieve your personal and professional goals.
• Be immersed in Barcelona’s Digital ecosystem: at BTS, learning goes beyond the classroom. You'll immerse yourself in Barcelona's thriving tech ecosystem through visits to leading companies and events, connecting theory with real-world practice and gaining invaluable industry insights

Also, studying at BTS means living in the vibrant city of Barcelona, a hub of innovation, culture, and technology. This experience enriches your academic journey with the city's dynamic energy and lifestyle.

And if you cannot take the experience in Barcelona, you can take our Masters in any of our online formats (Syncrhonous and Asyncrhonous), exploring as well the possibility to join in person for a period of the academic year.

• Obtain professional opportunities: the connections and experiences you gain at BTS open doors to numerous professional opportunities. With strong industry links and a focus on employability, BTS helps you build a network that supports your career growth in the digital industry.
• Obtaining a Double degree: BTS partners with the University of Barcelona-IL3, providing you with a double Master Degree, accredited with 60 ETCs by both recognized institutions.