A tourism program can help students learn to successfully plan and arrange tours and may provide them with the necessary communication and people skills needed in the industry. An overview of the workings of the industry may be provided and marketing strategies may be explored.
Murcia City is on the banks of Segura River in the Region of Murcia. It has a mild climate and hot summers making an excellent holiday destination. The city has 1 private and 1 public university namely Catholic University Saint Anthony and University of Murcia respectively.
The Masters in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism o
The Masters in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.
Applicants wishing to enter this program must be a graduate of a tourism-related study or have a degree in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the set-up and operations management aimed at innovation and marketing processes in the tourism sector.
Therefore, prospective students should show a general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity, and design of tourism products, communication, distribution and new technologies applied in this sector....