Master Degree in Marketing Studies

Best 351 Masters Degrees in Marketing Studies 2017/2018

Marketing Studies

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Master in Marketing Studies

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Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10  September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Master's Degrees in Marketing Studies. Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors and... [-]

Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors... [-]

Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time October 2017 Spain Madrid Barcelona

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Master's Degrees in Marketing Studies. Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry and... [-]

Master In Marketing And Communication

Université Internationale de Casablanca
Campus Full time August 2018 Morocco Casablanca

This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. [+]

This training is spread over 2 years (M1 and M2), that is to say 4 semesters in total. It is aimed at students wishing to improve their knowledge in the world of Marketing and Communication, to understand the evolution of the market in relation to consumer expectations, but also to develop their analytical, communication and relational skills in order to carry out the Decision-making process in an organization. This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. Admissions in M1 Access to the first year of the Master (M1) requires a Bachelor's degree in Management and Economics or an equivalent degree (Bac +3) in management or other similar formations whose relevance will be assessed by the " educational team. TERMS OF ACCESS The selection follows: Case Study French test: drafting test English test: For UIC graduates: B1 CEFR Level test For graduates from other institutions: B2 CEFR Level test Oral talk about the general culture and the potential of the student to succeed in the chosen Master. OPPORTUNITIES Through the curriculum of this course, which is rich in theoretical but also practical training, our laureates will have the opportunity to practice high-level jobs as: Product Manager Communications officer Assistant Product Manager Project manager in a communication agency Community Manager Sales Manager or Assistant Key Account Manager Brand manager Marketing and sales strategy consultant [-]

Master in Marketing Management of Luxury Business in Barcelona

ESERP Business School
Campus Part time October 2017 Spain Madrid

This Master’s Degree will prepare you to delve into the luxury industry and meet high expectations, studying the industry’s most important markets, distribution policies, retailing, and luxury merchandising. [+]

Master's Degrees in Marketing Studies. Behind a strong brand image there is always a lot of hard work in marketing. When it comes to luxury products and services, this effort is all the more important meaning that is essential to have the support of the very best professionals. Therefore, the Master in Marketing Management of Luxury Business in Barcelona will prepare you to succeed in this environment while also meeting the high expectations. Among other subjects, you will study the most important markets in the luxury sector, distribution policies and retailing or Luxury Merchandising. And to top it all off you’ll be learning from the best specialists and professionals in the sector. This Master’s Degree will only be held on Fridays with an intensive class that takes place from 17:00 to 22:00, so that you can coordinate it with your work or other daily activities. By studying the Master in Marketing Management of Luxury Business in Barcelona you will receive a degree from ESERP in addition to a University Degree from the UVIC-UCC. Education and recognition at your fingertips, are you ready to delve into the luxury market? Objectives Good organisational, leadership and management skills. Adaptability to change and innovations in technology. Ability to provide a company’s senior management with strategic and operational plans. Critical analysis and abstract thinking. Quick identification, analysis and solving of problems. Open-mindedness towards the socioeconomic and cultural environment. As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming... [-]

Master In Event Organization, Protocol And Business Tourism (mice) (barcelona / Part-time)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Master in Organization of Events, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. This Master is taught in Madrid and Barcelona Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, and TV3 Marathon, which collaborated with the organization of the campaign obesity. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results worldwide. DEVELOPMENT STRATEGIC PLANS... [-]

Official Master's Degree In Contemporary Culture, Literature, Art Institutions And Cultural Communication

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time May 2018 Spain Madrid

This program leads to the title of University Master's Degree in International Cooperation and Public Policy Management, Programs and Projects Development from the International University Menéndez Pelayo, organized in collaboration with the University Institute Ortega y Gasset Research. [+]

Master's Degrees in Marketing Studies. This program leads to the title of University Master's Degree in International Cooperation and Public Policy Management, Programs and Projects Development from the International University Menéndez Pelayo, organized in collaboration with the University Institute Ortega y Gasset Research. The credits earned in the Master are recognized automatically for access to doctoral studies in any university in the European Higher Education. GOALS The Master in International Cooperation and Public Policy Management, Programs and Projects Development It aims to meet the demand for technical experts in international cooperation caused by the existence of a growing number of actors who bring resources in this area. First, even in a recessionary context like the present, developed countries disbursing significant resources in terms of Official Development Assistance (ODA) channeled through actors various such as multilateral agencies, development NGOs, agencies of state cooperation, regional and local or several ministerial departments. Second, a growing number of developing countries are driving political force with South-South cooperation, being one of the most transformative events current aid system. Among these actors of South-South Cooperation, Latin American countries are playing a leading role, as they have managed to become international benchmarks in this area through the efforts of systematization of their practices and re-conceptualization of cooperation they are doing. Finally, it also grows in the corporate commitment to various organizations with the implementation of cooperation programs in those countries where they are installed, promoting Corporate Social Responsibility policies that seek to align with the development agenda.... [-]

Master in Marketing & Sales

EAE Business School International
Campus Full time April 2018 Spain Barcelona

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Master in Marketing & Sales This programme will be conducted in English. With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the programme, the professionals are provided with the conditions to change. Participants in the programme will undergo an experience and process of change. Reasons to do EAE’s Master in Marketing & Sales in Spain: AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialisation programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialisation programs free of charge. The the ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM with a qualification from EAE. One... [-]

Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time April 2018 Spain Barcelona Madrid + 1 more

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the... [-]

Master In Communication And Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time September 2017 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

Master's Degrees in Marketing Studies. OBJECTIVES: Students who successfully pass this program: They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO: This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. METHODOLOGY CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe. The academic contents of this master's degree are structured from more general topics (such as political communication) to specific modules (such as application to the Government, a political party and a candidate). The methodology is based on both theoretical and practical parts, to consolidate all the knowledge acquired and all contents are adapted to both Spain and Latin America. The faculty is composed of professionals in the field and experts in their respective modules, with experience in public policies, government plans, communication strategies and electoral campaigns. EVALUATION Obtaining the final title is subject to the passing of all modules of the Master, as well as the preparation of the Final Master's Work. DEGREE THAT IS OBTAINED Master's Degree by the University of Alcalá de Henares and... [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time 12  October 2017 Italy Rome

Join the most international business school in Europe! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - Practical organization of the event. The electoral system and its specificity - Plurality systems... [-]

Master in Global Politics and Communication

University of Helsinki
Campus Full time August 2018 Finland Helsinki

Global Politics and Communication is an interdisciplinary and innovative Master’s degree programme that addresses the key challenges of globalisation from the perspective of media and communication studies, organisation research and global political economy. The programme emphasises developing your critical thinking, a necessary skill in many careers. [+]

Master's Degrees in Marketing Studies. Global Politics and Communication is an interdisciplinary and innovative Master’s degree programme that addresses the key challenges of globalisation from the perspective of media and communication studies, organisation research and global political economy. The programme emphasises developing your critical thinking, a necessary skill in many careers. The specific objectives of the programme include: Providing you with advanced knowledge of global political economy, relationships between the media and the development of democracy, and linkages between governance, organisations and communication Empowering you to assess how politics and the media are linked to the forces of globalisation Equipping you with conceptual understanding and the theoretical and methodological skills needed to carry out original and relevant research on key societal issues Preparing you to engage in public discussions and develop critical reasoning and argumentation skills that are equally important in academia, public organisations and the private sector The University of Helsinki will introduce annual tuition fees to foreign-language Master’s programmes starting on August 1, 2017 or later. The fee is 13 000 EUR. Citizens of non-EU/EEA countries, who do not have a permanent residence status in the area, are liable to these fees. You can check the FAQ at the Studyinfo website whether or not you are required to pay tuition fees. In­form­a­tion on the lan­guages of in­struc­tion The working language of the Global Politics and Communication programme is English. The degree can include up to 30 credits (ECTS) of studies in other languages, such as Finnish or Swedish,... [-]

Master in Visual Brand Design

Domus Academy
Campus Full time 12  January 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Imagine. Symbolize. Synthesize. The concept of branding has evolved far beyond company logos and colors. Today, branding incorporates several disciplines, from visual design to sound design; from storytelling to consumer psychology to marketing. Branding is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. It is a voice, a tone, an integrated vision formed by the synergy of research, design, narration, graphics, music, and more. In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. Audience The program is designed for candidates with a first-level degree in visual and graphic design, design, communication, marketing, or related disciplines. Outcome During this degree program, students will: Demonstrate the ability to create innovative visual branding concepts, scenarios, and solutions for a variety of diverse companies, industries, and organizations. Effectively communicate concepts, methods, and design proposals through a variety of techniques, including visual, verbal, and prototyping. Program The Master in Visual Brand Design aims to form visual brand designers and dynamic brand managers who are innovative, visionary, versatile, direct, and effective. The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry... [-]

Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus Full time September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Master's Degrees in Marketing Studies. Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the other more... [-]