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Best 214 Master's Degrees in Marketing Studies 2019

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

Master's Degree in Marketing Studies

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214 Results in Marketing Studies

University of St. Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs

The Master’s programme in Marketing Management (MiMM) trains students who are interested in customers and design to become reflective, competent and entrepreneurial perso ... [+]

Objectives: Objective

MiMM graduates...

…identify challenges and the need for action from the viewpoint of customers and the market and are able to adopt other entrepreneurial perspectives.…are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.…conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).…are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.…are well-versed in dealing with (digital) media.…combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.…gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.…have learnt to tackle new things in a spirit of personal responsibility.…formulate clear consequences.... [-]

Switzerland St. Gallen
September 2019
English,German
Full-time
18 months
Campus
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Hult International Business School

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and exe ... [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]

USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge  + 7 More
August 2019
English
Full-time
1 year
Campus
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University of Auckland Business School

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing ... [+]

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies.

Career prospects

With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.

Degree structure

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management.... [-]

New Zealand Auckland
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English
Full-time
18 months
Campus
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Ghent University - Faculty of Economics and Business Administration

The Master of Marketing Analysis is a one-year full-time study (or two-year part-time study) about analytical Customer Relationship Management (CRM)/Business Intelligence ... [+]

The Master of Marketing Analysis is a one-year full-time study (or two-year part-time study) about analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques. More specifically, the study mainly focuses on: Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research.

Ghent University has been offering this high-level advanced-master degree since October 1999.

Our graduates all gained important positions in large and medium-sized companies around the world (from Brussels over London & Toronto to Singapore, Seoul and Shanghai). Most companies especially value the many practical skills our students acquired during the many real-life projects they performed during their study of the Master of Marketing Analysis. Since the academic year 2006-2007, MMA projects are also international. Apparently with a positive result, because all 6 MMA students involved were offered a job at DunnHumby Ltd. (London, UK) upon completion of the project. During the academic year 2007-2008, again four MMA students wrote their master thesis about a project at DunnHumby Ltd.... [-]

Belgium Ghent
September 2019
English
Full-time
Part-time
1 year
Campus
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National University of Science and Technology MISiS

In the Communications and International Public Relations program university professors teach interactive classes, heads of communications agencies share first-hand experi ... [+]

In the Communications and International Public Relations program university professors teach interactive classes, heads of communications agencies share first-hand experience, and students benefit from multicultural discussions and challenging project work. It takes two years of full-time studies to complete this program.

Being part of this program, you will spend two wonderful years of learning the theory and practice of communication in an international group of students from across the globe. It is the multidisciplinary feature of the program that made it possible to unite various fields, such as communication, economics, journalism and management. Whereas the location in one of the leading Russian technology universities gives the program a special focus in communication for knowledge-intensive and technology sectors.... [-]

Russia Moscow
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Full-time
2 years
Campus
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Munich Business School

The Master of International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the pr ... [+]

The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.

In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience.

This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding and a strong personality.

Master International Marketing and Brand Management at a Glance ... [-]
Germany Munich
September 2019
English
Full-time
18 - 24 months
Campus
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ESDES Lyon Business School

Goals: To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment. ... [+]

Taught in English

Goals To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment. Master digital marketing and communication tools. Understand the digital transformation of business data and evolving marketplaces. Highlights All courses are in English. ‘Learning by doing’ pedagogy. A number of interventions by marketing professionals in the B2B and B2C sector. Possibility to participate in business interschool competitions such as SEB Academy challenge, l’Oreal Brandstorm, Decathlon. Projects involving skills and theory from multiple courses. Two 6 month internships. Double diploma options. Career Opportunities Brand Manager Digital Strategist Product Manager Digital Marketing Manager Key account manager Media planning Category management Events organizer Web Analyst Media Planning Advertising Executive SEO/SEM Manager Examples of Courses Digital communication strategies Product marketing Web Design Mobile Marketing Sales Management Excel Analysis and Reporting Web optimization and analytics B2B Sales and marketing Focus: Driving Digital Event ... [-]
France Lyon
September 2019
English
Full-time
2 years
Campus
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University of Deusto: Deusto Business School

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise inc ... [+]

Programme Description

This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets.

It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies.... [-]

Spain Bilbao
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English,Spanish,French
Full-time
12 months
Campus
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IED – Istituto Europeo di Design Florence

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine, and tourism is to help students and young profession ... [+]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine, and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.... [-]

Italy Florence
February 2020
English
Full-time
11 months
Campus
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EAE Business School International

With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills requi ... [+]

This program will be conducted in English.

The current business environment is evolving rapidly. Globalization, new information technologies, and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organizational aspects that generate corporative value.

Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage.... [-]

Spain Barcelona Madrid
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English
Full-time
12 months
Campus
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Schellhammer Business School

Series of modules, seminars, and workshops covering the following topics: Marketing 21, Ethics & Philosophical Anthropology, Industrial Visits & Critical Analysis ... [+]

Series of modules, seminars, and workshops covering the following topics:

Marketing 21 Ethics & Philosophical Anthropology Industrial Visits & Critical Analysis Global Strategies of Negotiation Consumer Behaviour Human Resources Sustainability in Business Leadership & Management for Change Delusions & Realities State of Humanity and the Planet Services Marketing Architecture of the Mind Conceptual & Strategic Global Solutions Organizational Behavior Concepts of Personal Development Final Research Paper

Language Classes Offered: (Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English).

Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum of five students) per level and must be chosen prior to the start of the semester.... [-]

Spain Marbella
October 2019
English
Full-time
1 year
Campus
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IDRAC Business School

Today, through digital media (smartphone, tablet, computer, etc.), digital marketing offers businesses and brands the means to generate growth while controlling return on ... [+]

A pedagogy by action in the service of acquiring your skillsThe skill blocks

Specialized MBA programs are organized around skill blocks devoted to the core disciplines of management and economic affairs.

The modules of courses are organized according to a pedagogical progression defined from the objectives of skills to acquire.

Develop the Commercial and Marketing Strategy

Define the company's positioning, identify potential markets, evaluate business performance and determine business objectives.

Implement and manage the Commercial and Marketing Strategy

Build and conduct commercial policy, develop commercial action plans, evaluate the financial impact of the strategy.... [-]

France Lyon Nice Bordeaux Montpellier Nantes Grenoble Paris Toulouse Amiens  + 6 More
September 2019
French
Full-time
8 - 24 months
Campus
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CREA Geneva | INSEEC GROUP

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that ... [+]

Love generating ideas and executing them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

Course Program

Marketing Strategy & Planning

The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable.

Digital Marketing Channels... [-]

Switzerland Geneva
October 2019
English
Full-time
17 months
Campus
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Macromedia University of Applied Sciences

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing commun ... [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures.

Managing brands without thinking about digital platforms are inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation.... [-]

Germany Munich
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English
Full-time
3 - 4 semesters
Campus
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Flexible Learning with Falmouth University

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the cr ... [+]

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.... [-]

United Kingdom Saint Ives
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English
Part-time
2 years
Online
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