Master in Fashion Marketing in Italy

See Master's Degrees in Fashion Marketing in Italy

Fashion Marketing

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Masters Degree in Fashion Marketing in Italy

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Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time March 2019 Italy Rome

17th edition - The Master course in Comunicazione e Marketing per la Moda trains professionals who, in a company or an agency, are able to manage communication and marketing activities, facing the challenges of continuous market changes, since they have acquired a deep knowledge of the tools and a high creative and organizational versatility. "The Master in Comunicazione e Marketing per la Moda is designed as a training course aimed at the culture of "knowing how to do" vs. "letting know". Particular emphasis is given to the most current trends: from digital to made-to-measure, from fast fashion to sustainability, from Made in Italy to the evolution of large international fashion groups”. Anna Neri and Alessandra Sales, Course Coordinators. Partners of the Master course: Alberto Guardiani, Anna and Alex, Suite19. [+]

THIS COURSE IN HELD IN ITALIAN LANGUAGE.

17th edition - The Master course in Comunicazione e Marketing per la Moda trains professionals who, in a company or an agency, are able to manage communication and marketing activities, facing the challenges of continuous market changes, since they have acquired a deep knowledge of the tools and a high creative and organizational versatility.

"The Master in Comunicazione e Marketing per la Moda is designed as a training course aimed at the culture of "knowing how to do" vs. "letting know". Particular emphasis is given to the most current trends: from digital to made-to-measure, from fast fashion to sustainability, from Made in Italy to the evolution of large international fashion groups”.... [-]


Master in Fashion Collection Management

Accademia del Lusso
Campus Full time October 2019 Italy Milan

Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business but also with specific technical skills in the field of... [+]

The Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business but also with specific technical skills in the field of industrial production in the fashion sector. Furthermore, the course provides the necessary professional tools to be able to work on products in line with market demands. The dynamics analysed during the course relate in general to the luxury goods sector with particular attention to fashion considering the specific nature of the processes involved in product development within this field.... [-]


Master in Fashion Direction: Brand & Business Management

Milano Fashion Institute
Campus Full time January 2019 Italy Milan

Managing the business of a Fashion Company means to combine fashion marketing, fashion management, and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible for the business management in the world of fashion and luxury. [+]

Master in Fashion Direction: Brand & Business Management

FROM BUYING TO DIGITAL FASHION MARKETING

Fashion Buyer. Marketing Manager. Omnichannel Strategist.

Managing the business of a Fashion Company means to combine fashion marketing, fashion management, and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible for the business management in the world of fashion and luxury.

First step: studying the business models, their evolution, and their business strategies in the industry.

Second step: recognizing and studying the different retail and business channels, the underlying business logic and in their specific operations: from fashion buying and retail merchandising to sales & digital management.... [-]


Master in Fashion Buyer

IFDA Italian Fashion & Design Academy
Campus Part time May 2019 Italy Milan

The Fashion Buyer Course, curated by fashion experts and fashion buyers, provides direct interaction with the world of fashion and its distribution. [+]

Overview

The Fashion Buyer Course, curated by fashion experts and fashion buyers, provides direct interaction with the world of fashion and its distribution.

Some of the fashion professionals involved:

Flaminio Soncini (Founder of “Buyer Association”) Maurizio Cinà (co-Founder of “Buyer Association”, ex A.D. of Frankie Morello) Showroom Zappieri Rinascente Milano Luisa ViaRoma Course Objectives

The Fashion Buyer course aims to train young professionals in fashion and to prepare buyers and sellers who can work with buying offices, department stores and showrooms in general.

Course Program

The Fashion Buyer course program provides specific training on:... [-]


Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time January 2019 Italy Milan

18th edition - The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area. Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies. [+]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.... [-]