Analyze and create data-driven compelling stories via diverse social media platforms ( Facebook, Instagram, Twitter, and WeChat).
Develop a deep understanding of the digital creative economy and how platforms and artificial intelligence are transforming the media and communication environment.
Learn how to use and build tools to deliver advanced data visualization and analysis of audience behaviour.
Design, implement and evaluate a research project that integrates and applies the advanced knowledge and skills developed across the course with a scholarly academic or industry focus.
Use cross-cultural communication skills to solve problems as a team in disruptive and volatile media environments.
Why choose this course?
Digital transformation is impacting global media and communication production, distribution and consumption at unprecedented levels. This data and automation drove disruption are increasingly delivering content across personal mobile devices, placing pressure on traditional institutions and giving rise to new and emerging forms of content production and distribution.
The Master of Digital Communication develops future-focused specialized skills and advanced knowledge in digital communication as well as an applied understanding of the digital creative economy and how digital platforms are transforming the global media environment.
The course is organized with an emphasis on authentic real-world learning that prepares you to creatively and effectively address a range of global and international challenging communication scenarios. You will benefit from direct alignment with world-leading digital media research from the QUT Digital Media Research Centre.
Real-world learning is embedded through elective options like internships, real-world or industry projects, study tours, or university-wide electives. Throughout the program, you will be supported and encouraged to build a professional digital brand across multiple platforms.
Learn from the best
QUT is a world leader in digital communication, media, and journalism. Its research and teaching are pushing boundaries and developing new ideas through transdisciplinary thinking in a fast-changing global creative economy.
The QUT School of Communication is ranked as Australia’s leading school for communication and media studies, and among the top schools in the world. QUT Media and Communication are ranked 1st in Australia and 16th in the world in the 2019 QS World University Rankings.
The Digital Media Research Centre (DMRC) conducts world-leading research for a creative, inclusive and fair digital media environment. The DMRC provides access to groundbreaking research infrastructure and capabilities in digital methods such as social media analytics and a dynamic and supportive research training environment. QUT is also the only university in Australia that has received the top ranking for communication and media studies in every Excellence in Research Australia (ERA) round since 2010.
What to expect
Today’s communication professional needs to have the skills and knowledge to operate in a new and disruptive digital media environment as the digital communication technologies of tomorrow may be different from those we use today.
Through this program, you will learn new skills including social media storytelling, data analytics for communication, artificial intelligence and data visualization. This knowledge and critical thinking will take your career to the next level and prove invaluable to employers in industries that rely on digital communication.
Benefiting from a cross-disciplinary approach with collaboration across a range of fields you will deepen your expertise in areas such as data analytics, law and policy studies, management or marketing.
The course is offered with delivery modes designed to fit with your busy lifestyle with units delivered through an intensive delivery mode, offering the balance of short, sharp delivery while allowing flexibility to balance work, family, study and personal needs. This approach, including pre-work, interactive workshops and webinars, and further self-guided learning, allows you to learn at your own pace.
Graduates from our courses have successful careers in government, industry and the community sector. The Master of Digital Communication opens up exciting and creative media and communication roles in a range of industry sectors with globally transferable skills enabling employment anywhere across the globe.
Your opportunities will be expanded through cross-disciplinary electives with opportunities to deepen your skills in an area such as data science, law, management or marketing.
Chief Digital Officer
Digital Communication Specialist
Digital Content Designer
Digital Content Producer
Digital Economy Lawyer
Digital Performance Analyst
Senior policy officer
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2022: $30,300 per year full-time (96 credit points)