This course is offered at the Parramatta City campus.
The Master of Creative Industries offers a unique opportunity to acquire the high-level digital content and professional communication skill-sets that are so necessary to prosper in the contemporary media landscape. Media professionals are now required to understand and connect with their audiences across broadcast, online, mobile and other channels and to integrate new platforms and social media into their mix. This course is designed for media, marketing and creative professionals wishing to substantially reorient, enhance or develop their current skills and research capacities, to respond to the challenges and opportunities of convergent media.
You will develop advanced strategic thinking capacity, build skills and resources, and explore the future of a converged world. You will also learn how to leverage these skills and capacities in a range of environments: commercial, government, and third sector. You will extend your experience portfolio, building advanced capacities in creative/conceptual enterprise, strategic communication, new research methodologies and creative development and content creation for convergent media.
There are opportunities to develop high-level strategic plans for real-world organisations, to deliver a multi-platform/convergent media product, to undertake an in-depth academic or practice-led research project, and to intern professionally in the field. From mobile media to social media, from gaming to strategic communication, you will acquire a thorough knowledge of the converged professional landscape.
Today's media landscape is characterised by the breakdown of traditional media silos and the transformation of media production and consumption practices. Media, marketing and creative professionals are now required to understand and connect with their audiences across broadcast, online, mobile and other channels and to integrate new platforms and social media into their mix.
The School of Humanities and Communication Arts offers superior academic and production resources with a recent refurbishment of its TV studio, broadcast facilities, a streaming server and a live, outside broadcast facility. These facilities will enable you to develop a professional pitch and prototype in the production format of your own choice and receive critical feedback from leading industry professionals.
- Applicants must have successfully completed an undergraduate or postgraduate degree in communication, information technology, society and culture, creative arts, public relations or marketing; OR
- Have a minimum of five years full time or equivalent work experience in one of the following areas: journalism, public relations, advertising, marketing, media production, communications, media relations, design, visual communication, creative arts or multimedia;
- Applicants seeking admission on the basis of work experience MUST support their application with a Statement of Service for all work experience listed on the application.
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