Master of Communication (Professional) - Advertising

The professional program follows the same structure as the Master of Communication program with an additional 20-week Professional Portfolio component.

Professional Portfolio is a 45 credit point subject available to master’s (Professional) students in the Faculty of Society & Design. This subject is strongly experientially orientated and encourages students to develop their professional skills in a real-world environment. The subject will ensure that students combine self-analysis and reflective learning skills with professional methodologies, so as to expand analytical and strategic thinking capabilities. It will provide practical experience for students to develop their skills in a profession relevant to their master’s specialisation.

All students will complete a 2,000-word scoping document, and either undertake a work placement in Australia for 210 hours (which includes an employer’s report) and reflective journal (up to 5,000 words) OR completed a collaborative research project totalling up to 15,000 words. All students will submit a final professional portfolio collection of documents, highlighting their practical and theoretical expertise in their profession of choice. The Professional Portfolio subject cannot be commenced until the student has successfully completed all 12 subjects of the master’s component of the degree.