Master in Marketing
Sunway University
Key Information
Campus location
Shah Alam, Malaysia
Languages
English
Study format
On-Campus
Duration
1 - 2 year
Pace
Full time, Part time
Tuition fees
USD 15,530 *
Application deadline
Request info
Earliest start date
Request info
* estimated total fees
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The Master of Marketing program will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain an in-depth understanding of markets and how they work, and be introduced to the theories, tools, and techniques that firms use to connect with and shape markets.
This program will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This program will critically explore global issues facing firms, markets, and consumers, providing you with the ultimate springboard to a range of marketing-related careers.
On successful completion of the program, the graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Intakes
January, March, May, July, and September
Master of Marketing Bursary for 2022: RM8000 off or Alumni Bursary of 30% (only for 2022 intakes) or PGT Scholarship 50% (validity of result 2 years applied).
Duration
1 Year (full-time)
2 Years (part-time)
Master of Marketing Preview Session
For further information about this premier program, you are invited to join us for a preview.
Programs offered in partnership with
Gallery
Admissions
Curriculum
Program Structure
Introduction to Marketing Theory
- Marketing Theory & Application
- Advanced Consumer Behaviour
- Global Marketing
- Marketing Communication
- Services Marketing
- Strategic Marketing
Seeing Marketing Theory in Practice
- Digital Marketing *
- Marketing Analytics *
- Business-to-Business Marketing *
*Elective: Choose any one
The Practice of Marketing
- Marketing Research Methods
- Research Project
Career Opportunities
Careers Prospects
- CEO/COO
- Managing Director
- Sales Director
- Marketing Director
- Communications Director
- Marketing Manager
- Communications Manager
- Market Research Manager
- Trade Marketing Manager
- Public Relations Manager
- Retail Operations Manager
- Sales Manager
- Business Development Manager
- Brand Manager
- Digital Marketing Manager
- Account Manager
- Customer Service Manager
- Procurement Manager
- Supply Chain Manager
- Logistics Manager
- Service Delivery Manager