Master in Management of SMEs and Tourist Territories

Diploma from the University of Corsica Pasquale Paoli

Training aims :

Train future managers of companies and tourist territories able to occupy, create and direct their own structure, but also to hold management positions in public or private organizations. The Master aims to provide students with a global and integrated vision of tourism development, to give them a solid foundation of solid fundamental knowledge and the opportunity to specialize in more applied skill blocks (financial, technical, organizational, communicational) .

Academic partners and diplomas:

The training is organized in partnership with the School of Business Administration of the University of Corsica Pasquale Paoli. Students will receive the University of Corsica diploma "Master in Sustainable Territorial Development, specialty Management of SMEs and tourist areas".

Teaching:

Teaching takes place full time over an academic year, from the beginning of October to April. Face-to-face teaching is followed by an internship / dissertation which is an integral part of the training.

Stage / memory:

Students complete an internship of at least 3 months. The internship gives rise to a sustained dissertation at the end of September before a jury made up of teacher-researchers and professionals.

Students enrolled in this training are students regularly enrolled at the University of Corsica, while benefiting from the status of Bulgarian student for the duration of their studies.

Educational content of the master

UE Introduction

• Introduction to economics and management

EU Trajectories and development of tourist territories

• Mobility, places and tourist practices (geography of tourism)
• Actors and public policies in the field of tourism

EU Tourism production

• Strategy of businesses and tourist areas
• Product design and tourism events
• Management Informatics

EU Tourism, heritage and development

• Tourism, heritage and development
• Sustainable management of tourist resorts.
• Eco-tourism

UE Management of tourism companies

• Accounting management basis
• Financial analysis and management control
• Strategic marketing
• Social management and HRM

EU Tourism Marketing

• Tourism marketing and communication
• Creation and takeover of a hotel business
• Digital distribution

UE Tourism project engineering

• Tourism and territorial resources
• Editing and animation of projects
• Innovation management and business creation

Transversal EU

• Language LV2 French
• Research methodology (thesis and defense)
• Internship report and defense

ESFAM training

• Language LV1 English
• Seminars

Opportunities:

The training prepares students to occupy managerial or project manager positions in the tourism sector, as manager of a tourist accommodation structure, marketing manager, development manager in a leisure center, director of a tourism office. , project manager in a local authority in charge of tourism.