Introduction

THIS PROGRAM IS FIND IN ENGLISH

Fashion is an integral part of our society. The act of "dressing up" is part of our culture, and it is a functional need of the human being, and more importantly, satisfies the need for communication. From ancient times, people covered their bodies, both in order to determine their sense of belonging and to differentiate themselves from their peers. To understand the importance of the garment, just consider that in Western society the first thing that is done with newborn babies is to dress them.

The fashion phenomenon involves many complexities: we no longer have to talk about a product; We are faced with a complex system of related disciplines that offers consumers a complete experience in which the garment itself is only a part of it. The product is the center of a whole world to handle, to ensure that the ultimate goal gets the right message and satisfies its expectations.

Communication received simultaneously from multiple media channels must be consistent with the style of the store and its location, packaging, staff service, quality and style of the product, and the price paid for it.

Fashion business is becoming more and more complex and fashion managers must be prepared to make decisions in such an unstable market. The role of a professional capable of identifying the necessary goals and transforming them into opportunities, product integration, distribution, branding, marketing, communication and service.

The IED Master in Fashion Management in Barcelona aims to prepare professionals capable of managing innovation in the fashion market, integrating project management, strategic planning, and core business management principles by adding value to the business environment and maximizing the Value of their contribution.

Fashion designers and product management managers, fashion marketing and communication professionals can not work independently. A coordinated management profile needs to be able to understand all the factors involved and facilitate the best decisions in order to increase efficiency and innovation in fashion business.

Goals

This intensive annual program aims to provide students with the theoretical and practical knowledge, tools and experiences to become Fashion Management professionals.

Allow fashion design, marketing, product and business management professionals to overcome disciplinary boundaries in order to become the key engine of organizational success.

Students will develop understanding of the entire system beyond the fashion business so that they can cope with current market challenges by adding value to their previously acquired knowledge and skills.

Help fashion designers, communication and marketing professionals and trendy fashion managers become fashion managers, fashion managers to become leaders and fashion leaders to become leading organizers of the future.

Become leaders capable of combining creativity, managerial skills and management spirit, while respecting the limits of fashion business reality.

Make future managers understand the power to develop strategies, brand creation, and delivering consumer-focused products and services.

Provide students with fashion and business management tools that enable them to become powerful key collaborators in the value creation chain, both within the business environment and as self-employed professionals. They will be able to adapt to the business environment, through a deeper understanding of its reality and culture.

Develop skills by leveraging the tools provided. Students will be able to identify the proper use of these tools to balance practical and academic knowledge, communication efficiency and the ability to assess the budgets needed to address the real business challenges.

Expand the range of possibilities and abilities in collaboration with innovation teams.

Stimulate the critical thinking of students to convert them into active citizens of this global society.

Methodology

The Master in Fashion Management is taught by a decent body of Fashion and Business professionals, through the dive and practice of several innovations and strategic methodologies, case studies analysis and the implementation of a commissioned project or competent multinational companies in the field, The global economy or local companies in the international market. All content, methodologies, and tools are taught by fashion industry specialists. This approach facilitates the formation of decision-making by placing students in a real context for innovation and experimentation.

With the aim of providing a comprehensive and comprehensive preparation for the development of a professional career in the fashion market, students will prepare themselves in different and complementary fields. The complexity of managing the fashion industry requires adequate knowledge with several tools, and the ability to apply critical analysis to react promptly to this ever-changing scenario.

Fashion managers have to handle the entire fashion cycle, from conceptualizing the product to its arrival at the store and packing it in its consumer shopping bag. The competence of the fashion market is defined by the key disciplines involved in the fashion industry. Experts in these fields will send students the experience of fashion trends, process and production of design products, branding, retail and visual merchandising. Knowledge of fashion culture, accompanied by semiotics, market research and trends, provide the right awareness to understand the goal.

Entrepreneurial skills are taught from the point of view of fashion business. Marketing, sales, finance, and distribution chain management are dealt with by the specificity of fashion business from the point of view of the big company, and also provide the tools to undertake start-up projects as entrepreneurs.

By following the methodology "By learning, students are immersed in a constant development of team projects. Fashion Management students are housed in a classroom, a space that has been transformed into an innovation design studio where students can experience the tools and knowledge with the teaching staff. The class will be divided into small groups to facilitate this practice methodology.

Major managers need strong personal skills to direct projects involving heterogeneous groups of people. They must be able to become the point of reference for the work teams, as well as to give confidence to management positions and investors. Personal Brandig, Personnel Management and Creative Leadership will then be integrated during the lessons.

Fashion leaders must be able to communicate their concepts in a very clear way, both to the staff and to the team, in order to achieve the desired results. Therefore, students will acquire a very diverse set of tools, training their skills in contexts where they can communicate properly.

With the aim of creating a synergy between future professionals, cross-disciplinary activities between students of different programs will take place so that they can exchange knowledge among themselves. This is part of the IED philosophy.

Individual Research Project

The Individual Research Project is the most important part of the written work that students will have to undertake during the RSP Research Program. The Individual Research Project (PRP) is an individual final Master's job with which the student will be able to demonstrate the skills, knowledge and analytical skills he has acquired.

The project is an original piece of research that provides basic data collection, the goal of which is to undertake an individual job that meets the requirements of the guidelines to reach a sufficient vote.

The objectives of the thesis process are as follows:

Identify a feasible project in the field of study
Establish clearly stated goals and / or issues that need to be investigated.
Design and implement an appropriate methodology (research / design process)
Understanding the Value Added Proposal (Concept)
Create an enterprise development plan based on the front concept
Create design proposals that are feasible and concrete
Demonstrate analytical capacity and achieve valid results
Applying theory to concrete situations
Draw appropriate conclusions and recommendations at the right time
Make a well-drafted, well-organized final document and an effective oral presentation of the thesis.

Internship

Following the end of the lessons and after the presentation of the two projects on real businesses, students will have the opportunity to realize and demonstrate all the acquired knowledge and skills developed during three months of internship.

Over the same period of time, students will work on their PRP so that they can choose to focus their research on the individual project or to link it to the internship.

Visits to the Field

To give students a broad understanding of the state-of-the-art market, two field visits are planned in the course curriculum: Milan and Paris.

With the help of the body of teaching coordinators, students will explore the different markets and professional contexts in Europe.

Field visits will take students for 4 days around European fashion capitals to exchange knowledge in different environments. After these days devoted to academic activities, students will have the opportunity to discover the city alone.

Student profile

The Master admitted and welcomes students with extensive training: Graduates in business, commerce, marketing and communications disciplines, fashion design and large-scale distribution; Or professionals in the field of business management, retail or the fashion world in general, and theoretical disciplines interested in implementing and directing innovative projects in the context of the fashion market.

It takes at least one year of professional experience to attend the master.

Requirements for admission

To enter the admission process, all applicants must submit the following documentation:

Academic Training: A Bachelor Degree is required.
Certificate of knowledge of English: the official IELTS or the TOEFL certificate.
Motivation letter.
Portfolio.
Candidates will have to support an individual interview with academic co-ordination.

The IED program in Barcelona is organized in a flexible way to attract students from different fields and training. This creates a multidisciplinary environment where students will be immersed during the course, developing a complete vision through fashion management.

Professional outlets

Students who will follow this Master will add value to their professional experience in innovative multidisciplinary or independent teams performing their own business; Will be able to increase their professional success in the areas of project management and strategy in companies related to the fashion and retail industry

Coordinator of the Master

The Master Coordinators support the choice of a team of teachers, all experienced professionals and associated with prestigious institutions and organizations in their areas of expertise. We also enjoy the participation of illustrious professors and international speakers who will illustrate the different approaches of the industry to the students.

Teresa Buhigas

Graduated in Business Economics and Master in Business Administration (MBA) at ESADE. Since 1990 he has been involved in strategic marketing consulting projects for private companies in many departments, such as fashion designers. During his career he has collaborated in institutional and international projects, including the Barcelona Olympic Committee, the World Bank Group, the Spanish Government, the City of Barcelona, FAD (Fostering Arts & Design) and Inexmoda.

Teresa was a member for twelve years at the School of Administration and Management at ESADE in the Marketing Management department. Teresa joined the IED in 2002 focusing on strategic marketing issues. Since 2011, he has been a leader in Bha Westminister's Fasion Marketing and Communication marketing strategies, offered in Barcelona.

Duration and frequency

Start: January 25, 2018

* The educational planning for all IED Master is based on the criteria established by the European Higher Education Area (EHEA). The IED Master adopt a credit system that follows the system of university credits (CFU). The IED Master only release its private securities.

Gallery

Ideal Students

Curriculum

At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies, and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision-making, placing the students in a real context for innovation and experimentation.

To give a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires proper knowledge of diverse tools, and the ability to apply critical analysis to quickly react to a changing landscape.

Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set in the store and packed in a consumer’s shopping bag. The expertise in the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit to students their experience on fashion trends, the process of product design and production, branding, retail, and visual merchandising. The awareness of Fashion Culture complemented with Semiotics, Market Research and Trends will give proper awareness to understand the target.

Business skills are taught from the perspective of the fashion business. Marketing, sales, finances, distribution, and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving them tools to undertake start-up projects as entrepreneurs.

Following the learning-by-doing methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that is transformed into an innovative design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hands-on methodology.

Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable of being the reference for the working team but also transmit confidence to senior positions and investors. Personal branding, people management, and creative leadership will be then integrated during the development of classes.

Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well.

To create synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy.

Personal Research Project

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master's and should demonstrate that the student has acquired skills, knowledge, and analytical capabilities.

The project is an original piece of research involving primary data collection that aims to undertake individual work that meets the requirements outlined in these guidelines to achieve a passing grade.

The objectives of the thesis process are the following:

To identify a feasible project in the student’s area of study;
To establish clearly defined objectives and/or questions to be investigated;
To design and implement an appropriate (design research/process) methodology;
To understand the adding value proposition (concept);
To create a business development plan based on the previous concept;
To create feasible and concrete design proposals;
To demonstrate analytical skills and produce valid findings;
To apply theory to practical reality;
To draw appropriate conclusions and recommendations where necessary;
To produce a well-organized and well-written final document and an effective oral presentation of the thesis.

Internship

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three-month internship.

In the same period, students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

Field Trips

To give students a wider understanding of the market state-of-the-art, 2 field trips are scheduled in the course curriculum, one to Milano and the other to Paris.

With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe.

Field trips take students for 4 days to European Fashion Capitals to exchange knowledge in different environments. After these days devoted to academic activities, students have the opportunity to discover the city on their own.

Master in fashion management

Key Information

Introduction

Goals

Methodology

Student profile

Requirements for admission

Professional outlets

Coordinator of the Master

Duration and frequency

Gallery

Ideal Students

Admissions

Curriculum

Program Outcome

Program Tuition Fee

About the School

Questions