Master in Commercial Management and Marketing


Program Description

In a highly competitive business environment, the key is to know how to adapt to each situation, to know how to anticipate and differentiate from the rest. If what you are looking for is to become a great professional of Marketing and Sales, the key is to have the best training and share experiences with the best professionals in the area.

With the Master in Commercial Management and Marketing from CESMA Business School , you will know the strategic variables of Marketing, how to understand consumer behavior, the importance of communication in Marketing, applied CRM, planning techniques and media buying, and you will up to date in the most up-to-date marketing and e-Business concepts and techniques, aware of the importance it is charging in our days. In addition, you will learn to organize and lead a sales team, the most advanced techniques in negotiation at the highest level, customer loyalty programs, as well as the different options of sales channels, and strategies to achieve the objectives.


The objectives of the Master in Business Management and Marketing are synthesized in the achievement of the student's preparation for their incorporation into the workplace as a specialist in Marketing and Sales, responding to the needs and requirements of current markets.

The demands of the Market and the Company, as well as the transformation of the Spanish and multinational company and the evolution of the business units within them, force the current and future Marketing and Sales professionals to a constant renewal and a updating of contents, techniques and instruments that allow them to face an increasingly competitive and globalized scenario.

The Master in Commercial Management and Marketing of CESMA Business School facilitates the participants knowledge and practice of new planning methods and techniques oriented to the implementation of Strategies based on the commercial world; as well as the development of the student's analytical and reasoning abilities to successfully face new environmental situations.



Strategies and Company Policies

Finance applied to the Commercial and Marketing Management


Strategic Marketing and Applied Marketing Fundamentals

Commercial investigation

The CRM in Management of Marketing Management

Marketing and Communication

Marketing and Communication 2.0

Operational Marketing

Promotional Marketing

Marketing and e-Business

International marketing

Marketing Service


Fundamentals, definitions and scope of the commercial function

Marketing and Sales Network

Sales Force Management Equipment management skills

Negotiation and Sales Techniques


New figures of the sale



Admission process

To access the registration, CESMA Business School carry out a process of selection and admission of candidates, based on the analysis of the Curriculum Vitae and the conduct of personal interviews, to evaluate the level of training and / or previous accredited experience, for the purposes of guarantee the suitability of the group of attendees.

  • Admission request
  • Title and Academic File
    Curriculum vitae
    1 Photography
  • Personal interview
  • Admissions Committee

Aids and Scholarships

CESMA, within its Social Responsibility Plan, annually programs a system of scholarships and training aids.

The essential objective of these scholarships and bonuses is eminently social and aims to establish effective aid for disadvantaged groups so that the lack of economic means or the difficulties of integration do not constitute an impediment for all those people who wish to improve their personal and professional development .

Professional practices

The commitment of CESMA Business School extends beyond the classroom, through our Professional Development Department, whose mission is to offer our students an open door to new professional opportunities through the following services:

  • Orientation for the development of his professional career and / or access to the labor market.
  • Proposal of offers for internships in companies.
  • Job offers and job improvement.
  • Employment Forums.
  • Seminars for the Active Search of Employment.

CESMA Business School , counts to date with the collaboration of more than 2,700 companies in this department, who trust in the academic and professional quality of our students

CESMA has a platform for job searches and internships, where students and companies include their demands and offers.

Last updated Feb 2019

About the School

CESMA Business School es una institución educativa orientada a la gestión, la innovación y el espíritu emprendedor. Somos conscientes que la educación en los negocios, no se limita a la formación de b ... Read More

CESMA Business School es una institución educativa orientada a la gestión, la innovación y el espíritu emprendedor. Somos conscientes que la educación en los negocios, no se limita a la formación de buenos administradores, financieros competentes o directivos bien preparados, sino también a la formación en valores y a la ética empresarial. Read less