Master in Business Communication
INSA Business, Marketing & Communication School
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Part time
Tuition fees
EUR 7,400 / per year
Application deadline
Request info
Earliest start date
Request info
Introduction
Presentation of the program and why
To run a communication department, professionals need a broad vision of all aspects of the sector: marketing, advertising, public relations, finance, human resources, etc. This master offers comprehensive training in communication techniques and how to direct and manage communication projects in their entirety.
Goals
- Train professionals with initiative, trained to successfully assume management responsibilities.
- Know and apply the tools available to carry out a communication plan.
- Strengthen the capacity for analysis, teamwork and decision-making.
Recipients
a) Recent graduates and professionals who wish to broaden their knowledge.
b) Experienced professionals who want to assume new skills and responsibilities.
c) Companies seeking specialization of their staff.
d) Graduates in Vocational Training Intermediate or Higher Degree in the area of Advertising, Marketing, Business Administration who seek practical preparation to enter the world of work.
Professional outings
- Director and Communications Manager
- Director and Marketing Manager
- Entrepreneurs
INSA offers the possibility of doing internships in companies during the Master's teaching period
Program
- Advertising Management
- Negotiation Techniques
- Strategic Planning of Communication and Account Management
- Marketing 2.0 and Relationship Marketing
- Art Direction and Creativity (Advertising Production and Realization)
- Public Relations and Organization of Events
- Communication plan
Academic evaluation and accreditation system
The evaluation system of the program is based on the continuous evaluation of each of the blocks through attendance at classes and/or exam, so the student will have to have passed each subject independently. In addition, the student must have obtained the minimum grade stipulated in the final project.
After having successfully passed the evaluation tests of the program and as long as they have the minimum attendance required, the student will obtain the Master's degree in Business Communication from INSA Business, Marketing & Communication School.