MSc in Digital Marketing and Analytics
University of Winchester
Key Information
Campus location
Winchester, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 - 2 year
Pace
Full time, Part time
Tuition fees
GBP 15,350 / per year *
Application deadline
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Earliest start date
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* international students
Scholarships
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Introduction
- Practical, hands-on course with live briefs and workplace visits
- Ideal for careers in social media management, SEO, and e-commerce
- Opportunities for internships, fieldwork and engagement with industry experts
Digital Marketing and Analytics at Winchester advance your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.
You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.
Modules include Digital Transformation in Marketing, Wed Design and Analytics, Social Media Marketing and Analytics Consumer Analysis, Insight and Creativity. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit-bearing fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.
The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.
Admissions
Curriculum
Year 1 (Level 7)
- Digital Transformation in Marketing 20
- Consumer Analysis, Insight & Creativity 20
- Web Design and Analytics 20
- Marketing Communications 20
- Social Media Marketing and Analytics 20
- Analytics Tools for Digital Data 20
- Research Methods in Business 20
- Dissertation* 40
- Consultancy Project* 40
Career Opportunities
Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.