MSc Digital Marketing Management
University of Strathclyde Business School
Key Information
Campus location
Glasgow, United Kingdom
Languages
English
Study format
On-Campus
Duration
12 months
Pace
Full time
Tuition fees
GBP 15,400 *
Application deadline
Request info
Earliest start date
Request info
* Scotland, England, Wales & Northern Ireland | £25,100 International
Introduction
Study with us
- Strathclyde’s MSc in Digital Marketing Management has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skill
- Gain an understanding of digital technologies and their application for business purposes
- Learn about digital marketing in practice with hands-on experience of established and emerging digital media
- Benefit from the involvement of industry partners
Why this course?
Based in Strathclyde Business School’s highly acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the program. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practices, and specialist skills to develop your career in digital marketing.
The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.
The extent of industry collaboration and involvement in our Digital Marketing Management program makes it an exceptional choice for your career progression.
In the Digital Transformative Project, you'll take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. You'll assist a business in developing a formal solution via a digital transformation plan.
Admissions
Curriculum
What you'll study
You'll study 10 compulsory classes over the two semesters and also enter into the preparation and early stages of the Digital Transformative Project. The entire focus of the summer term will be your Digital Transformative Project.
Core to the program is its industry relevance and responsiveness, as well as academic thinking, theories, and cutting-edge marketing and management practice.
Course content
The program will provide you with a comprehensive understanding of digital technologies and their application for business purposes.
Semester 1
- Strategic Digital Marketing
- Key Skills
- Marketing Research in a Digital Age
- Consumer Behaviour
Semester 2
- Contemporary Consumers
- eMarketing in Practice
- Supply Chain Digitalisation
- Integrated Marketing Communications
- Retail Marketing Management
- International Services Marketing
Autumn Term
Digital Transformative Project
Learning & teaching
Teaching and learning methods include lectures, case studies, presentations, workshops and a ‘hands-on’ real-life business project. Extensive independent study and group participation will be required for realising the potential benefits of the program.
Assessment
A wide spectrum of assessment results will determine your final award, including, but not limited to, examinations, class tests, essays, class presentations, reports, projects, group work and class interaction.
Program Tuition Fee
Scholarships and Funding
Scottish postgraduate students
Scottish postgraduate students may be able to apply for support from the Student Awards Agency Scotland (SAAS). The support is in the form of a tuition fee loan and for eligible students, a living cost loan.
Students coming from England
Students ordinarily resident in England may be to apply for postgraduate support from Student Finance England. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs.
Students coming from Wales
Students ordinarily resident in Wales may be to apply for postgraduate support from Student Finance Wales. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs.
Students coming from Northern Ireland
Postgraduate students who are ordinarily resident in Northern Ireland may be able to apply for support from Student Finance Northern Ireland. The support is a tuition fee loan of up to £5,500.
International students
We have a large range of scholarships available to help you fund your studies.
Accreditations
Career Opportunities
The involvement of industry partners in the program’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you'll have the opportunity to acquire up-to-date knowledge and specialist skills with industry best practices.
Successful completion of this master's programme will significantly enhance your employment prospects in the digitalised marketplace. You will be qualified to apply for a wide range of positions (e.g. Marketer, Manager, Strategist, Consultant, Data Analyst etc.) in industry sectors such as finance, the health sector and the public sector, where employers are willing to pay a high premium for employees who are able to fill the digital skills gap in the workplace.
Student Testimonials
English Language Requirements
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Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.