For higher education, a master is a great option. Programs can last about two years with a requirement somewhere between 12 and 18 courses at the graduate level. Field of study options may vary widely, allowing students to tailor their education to their needs.
Cologne city is the 4th largest in Germany with a population of over 1 million people. It is a major metropolitan area in the state of North Rhine-Westphalia. As home to around 72,000 students, Cologne has numerous colleges and universities.
The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which eme
The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change in the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so-called social media, embedded into integrated marketing and corporate communication strategies....
In the M.A. Business Psychology program, students will improve their knowledge of both quantitative and qualitative methodology. Topics such as behavioral economics, HR m
Graduates of psychology or social sciences can specialize in the analysis of processes related to human resources or other work-related, organizational processes. In the M.A. Business Psychology program, students will improve their knowledge of both quantitative and qualitative methodology. Topics such as behavioral economics, HR management, User Experience research, innovation psychology and entrepreneurship are also part of the agenda.
Specializing in the theory and practice of business psychology, with a non-clinical, analytical and consultancy oriented perspective that is highly relevant for the job market
Ability to analyse and solve issues related to human resources, industrial, organizational and other business related processes from a business psychology standpoint, within a research or practitioner/consultancy context...
The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word.
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competencies, which are needed urgently in our service and knowledge-based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these.
The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects. The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt....
The M.A. Communication Design is a future-proof program. It provides key competencies expected from creative heads in management positions, focusing on aesthetic producti
The M.A. Communication Design is a future-proof program. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.
Integration of theory and practice of design:
latest developments in research and analysis of design and creativity
practical work and art direction projects
The ability to carry out the roles and responsibilities associated with the position of Art Director and other management positions held by creative talents, within the framework of the ever-increasing convergence of print, online, broadcast and mobile media....
The M.A. Convergent Journalism includes the classic media: print, online and audiovisual, which are increasingly converging in the world of media. The target group is gra
The M.A. Convergent Journalism includes the classic media: print, online and audiovisual, which are increasingly converging in the world of media. The target group is graduates in humanities with linguistic competencies who would like to major in one of these three areas: sports/health, business/politics or culture/entertainment.
Both broad and specialized: development of overall journalism skills plus the opportunity to specialize in selected areas
A high level of proficiency in journalism methods for the convergent media: print, online, broadcast and mobile
Full-time or part-time
Master of Arts (M.A.)
Berlin and Cologne