The basic characteristic of Austrian higher education system is a four-year course. After completion of undergraduate degree, the university often have scholarships for those students who may want to further studies to master’s and even to doctorate levels.
The triple degree programme GSM equips the students to develop and manage the general business, sales, and marketing activities for future international companies.
The triple degree programme GSM equips the students to develop and manage general business, sales, and marketing activities for future international companies. For such managers, it is essential to develop entrepreneurial thinking skills and to know how to handle background challenges of a culture. In today’s digitalized and globalized markets understanding and making use of technological developments, influencing business processes, but also the ability to combine virtual and physical customer touchpoints is indispensable.
A typical job description would be a management position in a foreign subsidiary of a globally operating company. Possible posts include, for example, product manager, key account manager or marketing or sales manager....