MA in Social Media Management

• Join an exciting media course focused on understanding the challenges of managing social media
• Learn from widely published academic experts and experienced industry practitioners
• Gain a vital mix of theoretical and practical management skills and build a portfolio to showcase your work to prospective employers
• Develop as a critical thinker and master the art of how communicating effectively and creatively
• Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, sound studios and a computerised radio studio

Our dynamic Master's course in Social Media Management offers a combination of practical management skills and theoretical knowledge to prepare you for an exciting career in the dynamic world of social media.

As a new postgraduate provision, the course prepares you to become a management professional, who can navigate the rapidly evolving social media world, at national and international levels. Our approach combines cutting-edge theories with contemporary case studies of real-life situations from across the globe.

We will equip you with a wide range of key social media management skills to thrive in a complex and evolving media landscape and support you to become a leader in business, culture, and entrepreneurship.

You will acquire critical thinking, analysis, research, planning and management techniques which can be used in a range of sectors and contexts beyond the traditional media industries. In developing a deep understanding of historical debates and present issues, you will be in a strong position to face any challenge your future may bring in a wide range of industrial and cultural sectors.

Together we will survey prevailing global concerns regarding identity, equality, big data, politics and the economy framed by the production, distribution, and consumption of social media.

We will support and extend this through hands-on teaching, where you will be able to develop your practical management competencies and create a rich portfolio of work and contacts. You will leave the course with strong transferable skills, management skills and the digital media expertise needed to excel in your chosen career. As such, this programme will enhance your employability and expand the horizons of your professional career paths.

Over the years, we have built strong links with local employers, such as independent film producers, radio stations and newspapers. These, along with our state-of-the-art multimedia facilities, will help you build a combination of practical and transferable skills, creative thinking and applied academic knowledge so that you stand out in a competitive job market.

• In Semester 1 you study Introduction to Media Management, Social Media Research Methods and Social Media Marketing and Analytics.
• In Semester 2, you study: Freelancing and Entrepreneurship, Media Project Design and Development
• In your final semester, you choose a Dissertation or Practical Project in Social Media Management in an area of your own interest, agreed with your tutor.

This programme is aimed at both professionals and arts graduates. Its unique combination of technical, management and conceptual skills will help you forge a successful career in social media management.

Year 1 (Level 7)

• Introduction to Media Management 20
• Social Media Research Methods 20
• Social Media Marketing and Analytics 20
• Media Project Design and Development 20
• Freelancing and Entrepreneurship 40
• Dissertation/Practical Project in Media Management 60

Our MA in Social Media Management also paves the way to a broad range of employment opportunities, including working in the creative industries, marketing and communications, corporate industry, company management, the third sector and NGOs, and political communications. The programme will enhance key flexible skills that support a route into a wide range of careers in communications, HR business, education, management, and public service.

Pre-approved for a Master's

If you study for a Bachelor's Honours Degree with us, you will be pre-approved to start a Master's degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Master's degree.