MA in PR & Advertising in International Communications

Program goals

The main goal of the program – is to train universal specialists in the field of international communications who will be able to work successfully in any field – business, government organizations, the non-profit sector, education, etc.

Program advantages

• The program allows becoming a universal specialist in the field of international communications who will be able to work successfully in any field – business, government organizations, the non-profit sector, education, etc.
• The program puts special emphasis on internet communications which are highly required by the market.
• The program gives the opportunity to get immersed in cross-cultural communication to acquire real skills of working in an international environment.

In-demand competencies you will develop

• Creation of brands and management of communications of international commercial companies
• Use of communications in the political competition or to establish a dialogue between governments and societies;
• Use of communications in the non-profit sector to create solidary and sustainable societies;
• Implementations of digital communications on an international level;
• Use of up-to-date soft skills.

Program teachers

• Practitioners in different fields of communication – PR, advertising, journalism, political technologies, film industry, design, cultural management, etc.
• Scientists with considerable experience in conducting applied social research.
• People of the arts – designers, filmmakers, copywriters, etc.

©Ural Federal University (UrFU)

Key courses

• Communication theory
• Management of PR & advertising agency or department
• Planning and implementation of PR & advertising campaigns
• PR & advertising technologies in different spheres
• The methodology of scientific research
• Scientific Knowledge Transfer
• Communications in international business
• International marketing communication
• Internet communications in the international sphere
• Interpersonal effective communication
• International Public Relations
• Legal aspects of international communications
• Professional and creative practice
• Research practice
• Scientific research work
• Undergraduate practice
• Master thesis

Specific admissions requirements (if any)

• Bachelor’s degree. Preferably in humanitarian, social, or economic sciences, other options are considered individually;
• English proficiency not lower than level B1;
• Successful completion of the written entrance test on the theory of communications and PR (in remote format);
• Successful completion of the Skype interview with the representatives of the program based on test results.