MA Luxury Brand Management
Conde Nast College
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 - 2 year
Pace
Full time, Part time
Tuition fees
GBP 22,050 *
Application deadline
Request info
Earliest start date
Request info
* £22,050 (UK & Non-UK) including VAT
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Introduction
The MA in Luxury Brand Managementoffered in partnership with the Richmond American University London, is a unique educational experience. It sets itself apart by awarding both US and UK postgraduate degrees, providing students with a global perspective. This programme is dedicated to fostering students’ commercial acumen, entrepreneurial skills, leadership abilities, and critical and strategic thinking. Delivered in collaboration with the esteemed Condé Nast College of Fashion & Design, this course combines the expertise of professionals from Condé Nast Publications and academics from the College. While a significant portion of the program takes place on the Richmond campus, students also benefit from weekly sessions at the Condé Nast College of Fashion & Design.
For over a century, Condé Nast has been synonymous with visually captivating and innovative publishing, with a special focus on luxury. Renowned titles like Tatler, GQ, The World of Interiors, and Vogue have strong ties to luxury-brand advertisers, and our contract-publishing division creates content for leading luxury brands such as Ferrari, Swarovski, Mercedes-Benz, and Mandarin Oriental Hotels.
At its core this programme will allow you to explore emerging trends in luxury brands, marketing strategy, and management through engaging classroom discussions. It features inspirational lectures from distinguished alumni and industry experts and will offer you unique opportunities to visit the headquarters of leading luxury brands and fashion houses in the vibrant city of London.
Notably, Condé Nast College boasts unparalleled access to industry luminaries, including the editorial and business teams behind iconic publications such as Vogue, GQ, Glamour, Tatler, House & Garden, World of Interiors, and WIRED. This unique advantage allows us to combine academic rigour with outstanding industry connections, creating an educational environment like no other.
Condé Nast College of Fashion & Design stands as an unwavering beacon of industry preparedness. The programme has been meticulously designed with Richmond American University London to bridge the gap between academic study and professional employment, seamlessly integrating theory and academic knowledge with the dynamics of industry practice. As a student on this course, you will be exposed to real-world industry scenarios, enabling you to continually elevate your knowledge and understanding and cultivate new skills to an exemplary level post-graduation.
Gallery
Curriculum
The MA in Luxury Brand Management programme provides you with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.
Throughout your degree, you will be studying the following modules
Fall Semester
- Contemporary Perspectives in Luxury Business
- Strategic Luxury Brand Management
- Consumer Culture Theory and Insight
Spring Semester
- Advertising, PR and Sponsorship
- Emerging Market Trends
Plus, one of the following options:
- Luxury Product and Service Design
- Management Negotiation
- Digital and Social Media Management
- Entrepreneurship and Project Planning
Summer Semester
Internship with Market Strategy Report
or
Extended Market Strategy Report
Academic Team
Richmond’s academic team will deliver this course. Students on the course also have access to the Condé Nast College’s industry lecture programme, which takes place once a week. Previous speakers include:
Adwoa Aboah, Miles Aldridge, Victoria Beckham, Nicholas Coleridge, Anna Dello Russo, Edward Enninful, Bella Freud, Sarah Harris, Tommy Hilfiger, Anya Hindmarch, Henry Holland, Caroline Issa, Lulu Kennedy, Yasmin Le Bon, Natalie Massenet, Tamara Mellon, Suzy Menkes, Roland Mouret, Kate Phelan and Matthew Williamson.
Admissions
Program Outcome
This MA is an internationally recognised qualification validated by Richmond, The American International University in London, worth 180 credits at QCF level 7.
Program Tuition Fee
Career Opportunities
Richmond University offers career support and advice through its Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate.
Through internships you will gain business acumen, beneficial work experience and transferable skills which will give you a competitive advantage in a fast-paced working environment.