MA Fashion Media Practice
with Business, Fashion Journalism or Creative Direction
The MA Fashion Media Practice is a unique industry-focused programme that offers three possible pathways, all of which focus on a core area of Condé Nast expertise. The three distinct specialisms offered (Media Business, Fashion Journalism and Creative Direction) draw upon the knowledge and practice of Condé Nast Publications and the wider fashion and media industries. The programme will combine independent research with taught academic content and talks/master-classes from leading industry professionals.
The core aim of the programme is to provide opportunities for students to become effective practitioners in their chosen fields within the fashion and media industries. All pathways aim to develop key transferable skills in effective communication and ensure graduates are given the opportunity to acquire and demonstrate the following:
- Critical awareness of current issues and developments in the fashion and media industries
- The effective application of critical thinking skills
- Knowledge and understanding of professional responsibility, integrity and ethics
- The ability to reflect on their own progress as a learner / professional practitioner
The programme aims to support an effective transition from study to employment, clearly connecting theoretical topics and academic study to contemporary industry practice. Students will become familiar with life-long learning approaches that will allow them to continue to advance their knowledge and understanding and develop new skills to a high level after graduation.
The Condé Nast College of Fashion & Design has a strong focus on preparation for the industry. The three pathways represent and will explore distinct career opportunities within fashion media, as appropriate for students with clear ability in visual, written or business communication. Each strand reflects a clear career path as a writer, creative practitioner or business leader within/for a fashion or media organisation.
About the Course
This will focus on the commercial aspects of running a media company. Suitable for those with a business or media degree that would like to pursue a career in management and marketing within the fashion media sector. Modules exclusive to this pathway are:
- Business & Management for the Creative Industries
- Media Branding & Business Development
* The business pathway on the MA Fashion Media Practice has a very clear focus on the media industry, rather than fashion in general. Anyone seeking a more general fashion/luxury related business degree is directed towards our collaborative programme with Richmond University: MA Luxury Brand Management [insert link].
The key focus will be on writing for print and digital platforms although students will also explore other mediums. This pathway is suitable for talented writers/communicators with a very strong portfolio of work. Modules exclusive to this option are:
- Fashion Writing & Criticism
- Planning & Managing Editorial Content
Creative Direction pathway
A highly practical pathway that allows students to develop their existing visual communication skills with a focus on fashion. Ideally suited to those with creative degrees and strong portfolios in areas such as photography or graphic design. Applicants are expected to have existing skills in their preferred creative filed – the course will provide opportunities to utilise those skills within fashion. Modules exclusive to this pathway are:
- Multi-Media Production
- Visual Culture & Creative Direction for Fashion
Key features of the MA programme:
- Opportunity for a 4-week work placement
- An arrangement of meetings with relevant professionals and departments within Condé Nast to support the research for the final project/thesis
- Access to the company archives and library at Vogue House
This intensive programme is full-time over one year with a mix of taught sessions, work experience, directed study and independent research.
The Condé Nast College of Fashion & Design provides expert career advice to students and graduates, utilising our extensive industry contacts and preparing students for employment through live industry projects and work placements.
In recent years, technological developments have driven new opportunities in the sector and there is no longer such a distinct separation between fashion media and the physical trading of fashion goods. The removal of boundaries between the commercial selling of products and the creation of media content that explores and promotes fashion widens the scope of careers and fashion media professionals now move seamlessly between roles at magazines and positions with major fashion brands and retailers, making the focus of the MA relevant to an increasingly broad range of job opportunities.
Within fashion media specifically, the course is suitable for those keen to pursue careers as editors, publishers, managing editors, writers, stylists, art directors, and fashion photographers to name only a few. During the course, students will examine the roles outlined in magazine mastheads and the increasing opportunities in digital media.
This is a highly intensive full-time programme of study. Students attend classes in college for two days each week, with the remaining three days needed for the directed and independent study. It is not possible to approach the course of part-time study as students are expected to be available for classes, industry talks, tutorials and external activities Monday-Friday.
The programme is structured as four ten-week terms. The first three are taught and the final term is for an independent study to complete the final thesis.The MA is an internationally recognised qualification validated by the University of Buckingham, worth 180 credits at QCF level 7.
- Term 1: 1 October - 14 December 2018
- Term 2: 7 January - 15 March 2019
- Term 3: 25 March - 14 June 2019 (includes two week Easter break from 15 - 26 April)
- Term 4: 24 June - 30 August 2019
£27,540 (including VAT)
The tuition fee can be paid in instalments throughout the year.
There are no bursaries or funding options available for this course.
Applicants must have an honours degree, preferably at 2:1 or above. The chosen pathway must be stated at the application stage. Entry requirements for the individual options are as follows:
For the Media Business pathway, applicants should hold a business-related degree or a general media degree. There is no requirement for a portfolio, however, applicants are asked to provide a 1000-word statement that demonstrates their understanding of the focus of the course, the relevance of their background and their reason for applying.
Fashion Journalism applicants must provide a portfolio of work to demonstrate strong writing skills and a clear interest in the fashion sector. An English or humanities-based degree is preferred (for example English Literature, Philosophy or Art History). We will also consider applicants with general fashion or media degrees.
- Creative Direction:
For the Creative pathway, applicants should have a design/visual-based degree in an appropriate subject, such as Graphic Design, Fine Art or Photography. A portfolio of work to demonstrate creative skills is essential.
We welcome applications from those that have studied topics relevant to their chosen pathway, however, the programme is not suitable for those already holding degrees in the same subjects (i.e. a BA in Fashion Media, Fashion Journalism or Creative Direction).
Those with degrees in entirely unrelated subjects (such as science or maths for example) are directed towards our Vogue Fashion Diploma or Vogue Fashion Certificate, which are introductory courses that provide a step towards a fashion based career or possible enrolment on the MA after successful completion.
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