MA Public Relations and Digital Marketing
HMKW
Key Information
Select location
Campus location
Berlin, Germany
Languages
English, German
Study format
On-Campus
Duration
24 months
Pace
Full time
Tuition fees
EUR 850 / per month *
Application deadline
Request info
Earliest start date
Request info
* monthly.
Admissions
Curriculum
Modules
General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology
Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)
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Program Outcome
Learning outcomes
A high level of proficiency in communication and promotion via new and classical pr and marketing channels
M.A. Public Relations and Digital Marketing
Ideal Students
Ideal candidates
Applicants: Graduates in communication, media or marketing study programs
Career Opportunities
Ideal Candidates
Applicants: Graduates in communication, media or marketing study programs
Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies