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A product’s design directly dictates whether consumers will buy it. In today’s era of educated, informed and powerful consumers, smart product design is more important than ever, but so is something else: having the knowledge and skills necessary to manage all aspects of developing and managing a product on its journey from idea to market. While creativity and innovation are often viewed as defining qualities for designers, another skill set is also invaluable: business leadership. Here’s a closer look at why business matters in design, why design matters in business, and one program that can help you walk away with expertise in both in order to position yourself for a successful career in product design and development.